Midterm Assignment Example | Topics and Well Written Essays - 2000 words

Indian Market free essay sample

This report manages oral market of India particularly the mouthwash division. the different part of showcasing and innovative work of mouthwash item are examined in detail. Presentation (COSMETIC MARKET) According to an exploration RNCOS modern research-The rising magnificence worries among the two people are moving the Indian beauty care products industry, which has seen a solid development over the most recent couple of years. The country’s corrective part has, truth be told, risen as one of the business sectors holding monstrous development potential. New item dispatches obliging consumers’ developing prerequisites will fuel development in the business, for which the future standpoint appears to be extraordinarily brilliant. As per our most recent research report, the Indian beauty care products advertise enlisted noteworthy deals worth INR 264. 1 Billion out of 2011, and with rising buying force and developing style cognizance, the industry is evaluated to grow at a CAGR of around 17% during 2011-2015. Their new research report, â€Å"Indian Cosmetic Sector Forecast to 2015†, sees that the Indian beautifying agents industry holds promising development possibilities for both existing and new players. We have explicitly examined the patterns, relating to restorative items, among male and provincial populace which will support advisors, industry investigators, and merchants comprehend the heading wherein the business is moving. During the shopper conduct examination, we saw that purchasers are progressively moving towards ‘natural’ and ‘herbal’ corrective items as they are related with bio-dynamic fixings and safe for human skin. What's more, we found that ladies are spending more on beauty care products as they are effectively gaining and burning through cash on prepping themselves. Plus, country india is likewise demonstrating its ability to look alluring. We likewise contemplated the possibilities of different sections, including hair care, healthy skin, oral consideration, aroma and shading beauty care products, and introduced conjectures for them in our report. The examination uncovered that shading beautifying agents advertise is developing at a fast rate in contrast with different sections. Our exhaustive investigation additionally gives a short examination of business sectors for Hair Beauty Salon, Spa and Cosmetics Surgery that are a significant piece of the Indian beautifying agents industry. With the end goal of understanding the industry’s serious scene and introducing its fair standpoint to customers, we have incorporated an outline of the exercises of key players like Hindustan Unilever, Marico and L’Oreal in the report, which will demonstrate definitive for customers. Restorative MARKET SALE-2011 Others 23% Hair Care 20% Make Up 20% Fragrance 10% Skin Care 27% 2|Page Hair Care Market About 20% of every corrective item sold are for the hair. Shampoos make up by far most of this market since nearly everybody utilizes cleanser. Other critical market sections incorporate conditioners, styling items, hair shading, and relaxers. Healthy skin Market The scope of items that are offered for the skin health management advertise are substantially more differing than the hair care showcase. Healthy skin makes up about 27% of the all out restorative industry and incorporates skin lotions, chemicals, facial items, hostile to skin inflammation, and against maturing items. Of the considerable number of beauty care products, healthy skin items can be the absolute generally costly with 2 ounces of item routinely selling for gt;$200. Ladies wouldn't fret spending tons of money to keep their skin looking youthful. Make-up Market The shading restorative market speaks to about 15% of the corrective business and incorporates anything from lipstick to nail clean. Included are hings like become flushed, eyeshadow, establishment, and so forth. The variety of items is immense and the quantity of shading varieties are for all intents and purposes endless. You can invest a ton of energy as a corrective scientist taking a shot at new shades of recognizable items. The market is profoundly portioned so there isn’t extremely one predominant player. Fine Fragrance This market section has truly endured a shot over the most recent couple of years yet it despite everything makes up about 10% of the corrective business so a few organizations are as yet bringing in cash. This is the most elevated benefit fragment of the restorative business however customers are whimsical. Just a couple of brands (like Chanel #5) can keep going for quite a while. Fine scents go back and forth like style and organizations need to keep on reformulating just to contend. Other The â€Å"other† class speaks to 23% of the restorative business and is comprised of things like toothpaste, antiperspirants, sunscreens, depilatories, and other individual consideration items not yet referenced. All things considered, a considerable lot of these items could fall under one of the classes previously referenced yet the business likes to keep them isolated at whatever point they do stories on the different markets. 3|Page ORAL CARE According to a report from RNCOS industry look into arrangement In India, oral consideration fragment holds a generous offer in the general corrective market. On back of expanding mindfulness about oral cleanliness, improving salary, and high promoting use by players, the Indian oral consideration showcase has indicated breathtaking development. As per our most recent research report, tooth glue and tooth powders hold the greater part portion of the market, and this is relied upon to remain the significant sub-section in future. It is assessed that the Indian oral consideration market will enroll a solid CAGR of around 14% during 2011-2015. According to the report, â€Å"Indian Oral Care Market Forecast to 2015†, there exists a colossal potential for tooth brush showcase in provincial zones. During our investigation, we additionally saw that dental wellbeing camps and free dental exams have brought issues to light about dental contaminations and sicknesses, particularly in rural and provincial parts. The Indian Oral Care advertise is determined by dissecting and contemplating its subsegments including: tooth glue, tooth powder, tooth brush, and mouth wash. In addition, our broad examination additionally talks about why the business sectors for tooth glue, tooth powder, tooth brush, and mouth wash are developing in India and in which bearing they are probably going to move in the coming years. It likewise estimates the portion of oral consideration sections in oral consideration advertise according to scribd. com,the oral consideration class has a business opportunity for about 5000crore for year 2011-12 . Key Players-Hindustan Unilever and Colgate Palmolive. 93 percent of the families announced some consumption on toothpaste in 2009-10. The entrance of toothpaste was 95 percent in urban families and about 88 percent in rustic families. The entrance of toothbrushes is a lot of lower than that of toothpaste. Potentially, the forefinger subs for the toothbrush in numerous family units, or toothbrushes keep going for longer than a year.

What Hitting Bottom Means for an Alcoholic or Addict

What Hitting Bottom Means for an Alcoholic or Addict Addiction Alcohol Use Print Hitting Bottom for an Alcoholics By Buddy T facebook twitter Buddy T is an anonymous writer and founding member of the Online Al-Anon Outreach Committee with decades of experience writing about alcoholism. Learn about our editorial policy Buddy T Updated on January 10, 2020 Dirk Lampersbach / EyeEm / Getty Images More in Addiction Alcohol Use Binge Drinking Withdrawal and Relapse Children of Alcoholics Drunk Driving Addictive Behaviors Drug Use Nicotine Use Coping and Recovery For those with the disease of alcoholism, it seems to be an almost universal truth that before things can get better, they have to get worse. Sometimes, they have to get a lot worse. They call it hitting bottom. The bottom is the place an alcoholic must reach before he finally is ready to admit that he has a problem and reaches out for help. After all, for the true alcoholic, it doesnt seem to him that he has a problem. Hes just having a good time. If everybody would just get off her back, everything would be okay. Shes got a disease, but it sure doesnt seem like one and the last thing that would ever occur to her is that she needs help. Because alcoholism is a progressive disease, there comes a point at which even the most dedicated drunk decides that there just might be a problem. Alcoholism does not stay in one place. It doesnt hit a certain stage and then level off. It keeps deepening, affecting the person physically, mentally, morally, and spiritually. On all of those levels, things keep getting worse until finally, he hits bottom. So where is the  bottom? Nobody really knows. Why You Should Think of Alcoholism as a Disease Where Is Bottom for an Alcoholic? For some, getting that first DUI might be where the turning point comes. Getting locked up, even for a few hours, and facing the public humiliation of a court date is for some the only signal they need they have a problem. For others, however, 10 drunk driving arrests have no effect whatsoever. Driving without a license and frequent visits to the local jail dont phase them at all. Alcoholics have lost drivers licenses, jobs, careers, girlfriends, wives, family, and children and have continued to deny they have a drinking problem. 4 Online Tests to Identify a Drinking Problem It was always somebody elses fault. His wife just didnt understand him. The only reason he got that DUI was because he was driving a red vehicle and cops watch for red vehicles. She wouldnt have all the problems shes got if it werent for those MADD mothers. Her boss was a real pain to put up with anyway. His career as a professional was going nowhere fast and besides, he enjoys selling used cars; he gets to meet more people. Some alcoholics go on for many years denying their downward spiral into social, economic, and moral decline. But every alcoholic has a bottom out there to hit. A place where even the hardest of the hardcore drinkers finally admit that their lives have become  unmanageable. Does the Bottom Look Familiar to You? If this sounds familiar, there are a few questions that you might want to ask yourself about your own use of alcohol. How Does Your Drinking Compare to Others? It doesnt have to get any worse before you can find help putting your life back on track. Once you take that step, things will begin to look up.

Essay about Multicultural Issues in the Workplace

Needs, values, priorities of employees and employers have changed dramatically over the last decade. On all levels of the corporate ladder, men and women are seeking new ways to manage the time they spend working so they can spend more time living. In the boardrooms, executives are seeking ways to attract - and retain - the best employees so they can continue to survive and thrive in a highly competitive global economy. As companies are becoming more and more diverse it is becoming more and more important for companies to understand and manage diversity. The people of different background, races, religion creates diverse workforce. There is an importance of having diverse workforce to provide better performance. There are perspectives of†¦show more content†¦Managers also have to communicate well with all the employees and listen to their problems that are of different background or cultures. Also organizations should build diversity into senior management. Improved understanding of diversity seems to be an obvious need, yet most firms fail to invest time and resources to become â€Å"diversity-friendly.† Even though there is a long way until diversity in the work force will be fully integrated, there are a few success stories about diversity management that could serve as an example. For example United Airlines experienced an increase in Spanish-speaking travelers when it installed a Spanish-speaking telephone reservation line. Avon Products had significant revenue growth after it hired African American, Hispanic American, and Asian American sales and marketing personnel. Another example that we can use is Pillsbury Company and Kraft General Foods who both recorded access to more of the African American and Hispanic American markets after increasing the number of sales and advertising professionals from these ethnic-racial groups.Show MoreRelatedThe Multicultural Workforce Essay1653 Words   |  7 PagesThe Multicultural Workfo rce: Inside Worldwide Telecommunications Inc. Introduction Telecommunication is a vital element within a growing company. But it is the diversity of a multicultural workforce that is the actual drive of the business. Telecommunication is the fastest way businesses are conducted all over the world. Employees would be lost without the aide of their computers, fax machines, and cellular phones. These machines not only make the work load process smoother and fasterRead MoreThe Challenges with Human Resource Departments Essay1097 Words   |  5 Pagesdepartment faces many challenges and act as the mediator for the employees, organizations, and other stakeholder needs are to be addressed on issues related to laws, policies, and interpersonal skills, managing personnel issues, and setting an environment to coordinate a multicultural workforce. The human resource department requires an orderly approach to handle issues on any given day. This profession requires someone thats tactful and strategically prioritizes the business needs by recruiting employeesRead MoreThe Diversity Of A Multicultural Organization1224 Words   |  5 PagesThe multicultural organization Historically, diversity in the workplace was seen as an employment equity issues. As the years passed by, it all changed. The surge of globalization has needed the collaboration among people of different backgrounds and cultures. Nowadays, organizations are now creating a diverse workforce beyond just gender, race, ethnicity, and nationality. Many U.S. organizations are embracing women, ethnic minorities, and foreign-born employees more than ever before in historyRead MoreThe World s Largest Rate Of Migrant Workforce1075 Words   |  5 Pagesunderneath this theoretical sheath lies a multiple challenges. Along with diversity come different mindsets that can cause miscommunication, undesirable behaviors and cultural barriers which can shake an organization. The workplace dominated by foreign hands due to the nature of the UAE workplace forms the topic and study under consideration and is presented herewith. The study analyses the benefits and challenges a company faces in a place as diverse as Dubai. The study used multi-method approach along withRead MoreWhat Diversity Can Make Your Company?1435 Words   |  6 Pages Diversity in the Workplace Devany Irvin Over the course of time, people from many different cultures have migrated to the United States, making our nation and workforce a melting pot of languages. According to the U.S. Census Bureau, it is estimated that currently more than 300 languages are spoken in the United States. This makes it a daily challenge for companies who provide us with our daily needs and wants, it is evident that not all companies hire one person per everyRead MoreThe Impact Of Contemporary Uk On New Zealand Essay1728 Words   |  7 Pagesa current issue that impacts contemporary organisations in New Zealand. According to Sayers (2012), countries throughout history have different yet related ways to deal with inequality and discrimination issues that occur through diverse people existing in close proximity. From social movements focusing on womens rights, civil rights, anti-slavery and indigenous rights, to modern diversity such as disability activism and managing diversity in the workplace, it is apparen t that this issue of managingRead MoreThe Value of Multiculturalism and Diversity in Business Essay1111 Words   |  5 Pagestherefore are able to reach out and break through to these newly found markets. Multiculturalism Each culture holds its own strengths and weaknesses. When these cultures come together, a massive range of talents can be brought together. ‘Multicultural discourses that incorporate the diverse voices of all workers will not only transform our public and private economic organizations, they will also reinvigorate our public discourses and political institutions, strengthening our social, politicalRead MoreCoaching On Legal Orientations : Coaching Essay1412 Words   |  6 PagesCOACHING ON LEGAL ORIENTATIONS †¢ Coaching on legal orientations The Human Resources department should be thoroughly appraised with the laws and legal issues of the Emirate of Dubai. Here are some of the legal issues which need to be borne in mind: 1. Overtime 2. Attendance and Punctuality 3. Types of Employment 4. Temporary Employment and Appointment of Retirees 5. Appointment of Temporary Employees to Permanent Posts. 6. Appointment of Persons with Outstanding skills 7. Special Contracts 8. AppointmentRead MoreEffectiveness Of Diversity Intervention Or Their Results1159 Words   |  5 Pagesinitiative might involve many things such as, motivation to interact with each other on the job, ways to relieve stress on the job, and culture shock in the workplace. Resourcefulness comes from originality like being diverse in creating new ways to enhance old ones to combined change. Perhaps, leadership and diversity might help blend the workplace to meet all cultural groups’ principles and beliefs on the job; it is just a matter of more social interaction with each other outside what a person is usedRead MoreCommunication Is A Human Relationship Essay1593 Words   |  7 Pagesbeen derived from latin word ‘communis’ which means to make common. In the simplest words, communication is a human relationship involving two or more persons who come together to share their views on a particular topic or to resolve a particular issue. The contemporary period has bee n labeled as the â€Å"Communication Age†. Communication is an ever continuing process going on all the time in the world of human beings, animal s and plants. Interpersonal communication is direct face to face communication

Analysis of Three Videos on Outsourcing - 967 Words

Critical Thinking Assignment: Overseas Outsourcing Introduction One of the most polarizing business practices of the last two decades continues to be the decision on the part of businesses to outsource production of their products to third world nations, The are a myriad of benefits and risks to outsourcing, often as diverse as the companies that choose this strategy as a means to compete globally (Beasley, Bradford, Pagach, 2004). The three videos analyzed in the paper have successfully defined the economic, ethical, moral and political implications of outsourcing, both pro and con. All also point to allegorical references to the downside of business process re-engineering as well which was a tactic used for extreme cost and headcount reductions throughout the last three decades as well (Callister, Stern, 2007). Analysis of Three Videos on Outsourcing In the video Nike sweatshops - Try Not To Cry the filmmaker has successfully used a series of rhetorical devices, both visually and through auditory means, to make their point of how unethical Nike is for outsourcing their production to 3rd world nations. The intensive use visual rhetoric include crying babies, sweatshop conditions and a sad soundtrack all are designed to support this anti-outsourcing message against Nike. The visual rhetoric extends beyond the use of metaphors and similes of overt poverty and inhuman work conditions perpetrated by Nike to strong visual hyperbole as well. Visual hyperbole is meantShow MoreRelatedGlobal Communications Essay1481 Words   |  6 Pagesrecovery. The author will then present a situation analysis that will include issues and opportunities identification and stakeholder’s perspectives. Then Global Communications end state goals will be presented, followed by a gap analysis definition and the conclusion. Overview Global Communications is a telecommunications company who along with many others are struggling to stay in business. Their stock price has dropped over 50% in the last three years. A major problem afflicting this industryRead MoreEssay on Crowdsourcing AOL case630 Words   |  3 PagesCase Analysis 1. A brief analysis of the case study AOL engaged in what is called â€Å"micro-tasking†, and is believed to revolutionize the virtual workforce. Micro-tasking is what Daniel Maloney, an AOL executive, applied when he was faced with inventorying a vast video library. He broke the large job into small pieces and utilized a crowdsourcing IT platform, Mechanical Turk, in order to describe each task that he required to be done. Each worker was asked to find web pages containing a video andRead MoreThomas Friedm The World Is Flat1021 Words   |  5 Pagesâ€Å"The World is Flat† by Thomas Friedman. The video starts with Thomas Friedman, a veteran award winning American journalist, speaking of his visit to Bangalore in India to work on a documentary based on outsourcing, and how his meeting with the then CEO of Infosys influenced him in writing his book where he analyzes globalization and lists out the various factors that led to a â€Å"flat† world. Mr. Friedman then continues and briefly summarizes the first three chapters of his book and how he derived themRead MoreSituation Analysis and Problem Statement: Global Communications1644 Words   |  7 Pageshead: SITUATION ANALYSIS AND PROBLEM STATEMENT: GLOBAL COMMUNICATIONS Situation Analysis and Problem Statement: Global Communications University of Phoenix Situation Analysis and Problem Statement There are different ways to approach defining the problems facing an organization; the focus needs to be on defining the problem correctly. Thus far in our teachings we have examined the foundations of Problem Based Learning, the 9-Step Problem-Solving Model and Situation Analysis and Problem StatementRead MoreEssay about Intro to Human Resources1561 Words   |  7 Pagesexam: * 40 questions * All multiple choice * 5% of questions originate from videos, 10% from assigned articles, 90% from lecture slides and book Example questions: 1. This job analysis tool uses the following scales to rate the importance of tasks: extent of use, amount of time, importance to the job, and possibility of occurrence. A. Fleishman B. Position Analysis Questionnaire C. O*Net D. Job Element Inventory 2. Your company isRead MoreNintendos Wii Strategy5218 Words   |  21 Pagessignificant challenges including: 1) How to continue to expand its customer base; 2) How to maintain its current customer base; and 3) How to defend its market from its rivals. 2.0 ANALYSIS AND EVALUATION 2.1 External Analysis The video game console industry can be characterized by fierce competition among three major companies: Nintendo, Microsoft, and Sony. The companies continuously fight to gain more consumers by developing products that are technologically superior and more powerful thanRead MoreSwot Analysis Of At T1243 Words   |  5 Pagespurpose of this paper is to perform a brief SWOT analysis of ATT, Inc. This analysis will assess some of the strengths and weaknesses in the organizations internal environment and also the opportunities and threats in its external environment. SWOT Analysis of ATT ATT, Inc. provides telecommunication services and products, including wireless communications, local exchange services, long-distance services, data/broadband and Internet services, video services, telecommunications equipment, managedRead MoreGlobal Communication Gap Analysis1551 Words   |  7 PagesRunning head: GAP ANALYSIS: GLOBAL COMMUNICATIONS Gap Analysis: Global Communications Your name here University of Phoenix Gap Analysis: Global Communications Global Communications is a telecommunications company facing a changing market and increased competition. The leadership team has come up with a plan to outsource some call centers to other countries and create an alliance with a satellite company to provide additional services to their customers. In order to compete in theRead MoreMattel and Ttoy Recalls732 Words   |  3 PagesThe Mattel and the Toy Recalls integrative case poses six questions (four from the case and two from the professor) which will be addressed in this analysis. 1. What went wrong with Mattel’s recall strategy? The strategy used by Mattel in the toy recall was focused on passing the blame to China’s work practices and materials used. Mattel prematurely placed disproportionate blame on Chinese manufacturers and appeared defensive and somewhat fearful. In addition, the toy manufacture delayed reportingRead MoreCase Study : Tiger Direct Company Essay1020 Words   |  5 Pagesconsumer electronics company that and owns 1150 big box and more than one hundred express stores throughout the world. Its branded store banners include Best Buy, Best Buy Express, Best Buy Mobile, Five Star, Future Shop, Geek Squad, Magnolia Audio Video, and Pacific Sales. Best Buy’s outlets stock a variety of electronic gadgets, films, music, computers, cell phones, and appliances. On the services side, it offers installation and maintenance, technical support, and subscriptions for cell phone and

Service Marketing Management Free Essays

TITLE PAGE Subject:   Ã‚  Ã‚  MKT8003 Service Marketing Management Assignment 1 (Individual assignment) Title of Assignment:   Ã‚  Ã‚   Marketing Audit Report – Camp Five Sdn Bhd Total Word Count   Ã‚  :  Ã‚  Ã‚   2000 words Date of Submission:  Ã‚  Ã‚   31 August 2012 EXECUTIVE SUMMARY This marketing audit report is prepared for Camp Five to indicate how the organization is currently performing in their service level. The report is prepared based on secondary data gathered from reliable sources which is available online. In this report the background of Camp Five climbing gym is explained to understand the current internal resources and capabilities in its preparedness for servicing their target customer in Malaysia local market. We will write a custom essay sample on Service Marketing Management or any similar topic only for you Order Now The finding of issue status as, overall and major issues of the company as below, Overall Camp Five are current in high-end customer focus and in fact the majority of regular climbers are not in the high-end categories. Although the facility and technology is excellent advance compare to others competitors, the price of service has clearly show it is unaffordable to the middle class, therefore that is lack of daily head counts. The major problem is lacking of promotion, Camp Five current uses the strategy of word-of-mouth, as per research 100% of interviewee get the know Camp Five as from friends-to-friends referral only, many other promotions shall be implemented as to improve on the performance will be shown in TOW analysis in this assignment. TITLE PAGE Contents TITLE PAGE1 EXECUTIVE SUMMARY2 1. 0 PURPOSE OF REPORT4 2. 0 THE INTRODUCTION4 3. 0 TARGET CUSTOMER7 4. 0 EXTERNAL ANALYSIS8 5. 0 INTERNAL ANALYSIS12 6. 0Service Quality Analysis13 7. 0 SWOT ANALYSIS16 8. 0 TOW17 9. 0 CONCLUSION19 10. 0 LIST OF REFERANCE19 1 APENDIX –SURVEY FORM21 How Do You Rate Your Climbing? 22 1. 0 PURPOSE OF REPORT (222words) This is a continuous of audit report of Camp Five Sdn Bhd, The purpose of this report is to present the service quality from organization perspective and customer perspective point of view in delivering and receiving the service in service marketing aspect. The elements covers include the internal external analysis of organization, gap between the customer’s perception and expectation. Those factors will influence on to the organization and its services from the gym toward the end consumer directly or indirectly. It is to help the organization to understand more about their customer and positive of new customer. Same time the current marketing promotion plan must be implementing in an effective way on it services quality ; reach the company targeted headcount for the gym. Scope of report, this report will cover the analysis in phase one, the sources of the report is based on some level of internet resources, but mostly is from interview with customers and my friends as the employee which is working in the company as manger positions. The recommendation of this service marketing audit will be done in phase two of the following of this report. The monitoring of service will be from time to time based and this marketing service audit report accuracy credibility will remain valid for the next six month period. 2. 0 THE INTRODUCTION – OVERVIEW OF THE SERVICE ORGANIZATION (335words) 2. 1 Brief Background Camp Five is a place provides training and a place for training, working out and meets new friends. It is facilitated with climbing wall, cafe, Pro shop, high technology shower, kid place area and inspectorial training programs. Training program is designed for children, beginners, leisure and advance climber or people can come for Yoga classes too. The climbing gym is operating under Switzerland management. The wall was built by climbing wall BLOCX Sdn Bhd, which is the partnership company with Camp Five, Blocx’s current major project are building and developing rock climbing wall around Asia region, they head quarter is located in Oberwil Switzerland, the other office is located New Mexico America, Colombia South America and Shah Alam Malaysia. Camp Five Sdn Bhd started its operation since 2005 in Malaysia, located inside famous landmark shopping center of Kuala Lumpur – The One Utama Shopping Complex. The internal gym’s environment is housed in 10m high air-conditioned glass tower, a-state-of-the-art climbing facility inside a shopping center, next to major business suite like TV3 and IBM office, Hotel, colleges and international schools like KDU and KBU, hotel and the high end household area. For first time customer, it is a must to join the climbing class they need to pass on climber safety examination and If you are first time in this gym customer need to pass personal climbing skill testing section is needed before customer are able to check-in and use for the service. 2. 2 The Service Blue Print The steps of servicing process of Camp Five has provided as per below (Regular Customer) Regular Customer Steps of Blueprint – Camp Five | Step 1| Customer Arrived to gym | Step 8| Interact with friends ; start to climb| Step 2| Registration | Step 9| Trainer provide training| Step 3| Check in, payment and rental of gears | Step 10| Customer received training| Step 4| Collect entrance fee and drop the member card | Step 11| Take beg from lock, shower and change attire| Step 5| Updates system with payment | Step 12| Return the member card ; collect rented gears| Step 6| Change attire and keep beg at locker| Step 13| Collect member card and process check out| Step 7| Put on climbing gears| Step 14| Customer leaving the gym| The servicing blueprint of Camp Five has provided as per below (Regular ; New customers) It is content with 14 steps of service blueprint for regular and new customers with the service supports, support process, back stage, on stage and customer action show. 2. 3 The Marketing Mix 7’Ps According to Kotabe and Helsen (2011, p332) companies can pursue three global strategies to penetrate foreign market, which is product extension, product adaptation and product invention. THE MARKETING MIX FOR CAMP FIVE SERVICES | Product | Climbing gym, Yoga class, Climbing training, Corporate team building, Sales of climbing gear, Rental of gear| Place | Outlet location- Gym center| Promotion | Membership fees discount, Training course discount, Selected item discount via Internet, Face-to-face, Facebook. | Pricing | High price for per entry; Average price for membership 3 month-1 year. People | Student, Professional climber, Leisure climber, Working Adult, House wife, Children, Trainer| Physical Evidence | Innovative design, Well maintain of climbing equipment, Tidy uniform, Membership cards, Clean and advance washroom. | Processes| From they enter the gym to exiting the gym. Fast payment process, Paid before entered, Simple check in process, High customer involvement, Well of training flows. | 3. 0 TARGET CUSTOMER (116words) The type of target customer is sports oriented they maybe experience climber, leisure climber and explorer. This is Malaysian or non-Malaysia, working, living and studying within 15km from Bandar Utama area, male 50% and female 50% with the minimum earning of salary RM4000 to RM20,000 with some western culture background. Camp Five’s targeted customer can be separated into the following groups, 1. Student 2. Foreign Resident 1. Working Adult 1. Corporate School Group| Description| 1| Student| Majority are from 15-25 years old, young male and female. Foreign students who follow their family came and living in Malaysia or coming in alone with the purpose of further educations. As financial supported by their parents with background mostly associated with high-end society, therefore cultural is more open to adventure sports with more buying power for entertainment good. | 2| Foreign Resident| Work migration under the foreign resident, coming in and working here as temporary for certain project for 1-5 years, with very high income on average at lease RM 20,000 or more per month. Seeking for high quality lifestyle with high purchasing power, Caucasian or Asia came from high-technology’s country. 3| Working Adult | Locate Malaysian customer, working, living or studying around Petaling Jaya or KL area. In average a working person with personal income of minimum RM4000, male or female with high education level, outgoing personality and like sport. | 4| Corporate ; School| Group customer is those will like to come for as a company or schools event targeted for corporate team building function is not a routine activity. | Table 3a In the hierarchy of effect model, customer was visit to this gym are experiential influence on behavior. Affect – Behavior – Cognitive. First come from their feeling want to try this climbing experience, and then they took action to climb lastly learning process. 4. 0 EXTERNAL ANALYSIS 4. 1 PESTAL ANALYSIS OF CAMP FIVE (290words) A PESTEL Analysis of Camp Five Sdn Bhd, this model is designed measure on the macro-environment could effect on the organization. Includes with Political, Economic, Social, Technical Environmental and Legal issue, on average social issue carries the most weight in the climbing gym industrial, due to it is an experiential goods and services. Factor| Includes:| Political| Change trading rules, tax, change in government. | Economic| Interest rates, exchange rates, national income, inflation| Social| Ageing population, attitudes to work, income distribution, customer taste, education levels, migration flow and working hours of customer| Technological| Innovation, new product development, rate of technological obsolescence, safety drinking water system, online advertising| Environmental| Reduce use of paper, encourage cotton towel, global warming, environmental issues| Legal| e. g. competition law, health and safety, employment law, business law| Table 4a DETAIL OF PESTEL ANALYSIS IN CHART | Political Factors| Change in trading rules, Camp Five it is owe by a Sweden Company may influence the business trading terms. Tax, the rate will change in rock climbing product and equipment, all climbing equipment is imported good. If government is not stable company may re-locate in the investment in other part of SE Asia. | Economy Factors| Exchange rates will influence of company income, because company HQ is in Europe. National incomes and unemployment rate, determinate customer willingness to spend on leisure product like gym servicing. Inflation rate will influence on the wages of staff and operation expense, exchange rate of equipment, due to the product are all imported, when Euro and Dollar price down. | Social Factors| Customer change in taste in switching of interest in this gym, aging of society, if this city gets older than the target group (aged of 14-45) will the target customer group will get smaller. Education and income level increases, people tent to concern more with health issue and increase in working-out in gym. If working hours increase the number member able to visit at week days will decrease. Migration flows increases; our customer will increase, and due to climbing sport is more popular in foreign country. | Technology Factors| The uses and for sales climbing devices and equipment is important product in our Pro-Shop, and the technology being use to with in the gym, free Wi-Fi connection, fully air-conditions, high technology shower systems, water filler give customer with a confinable gym environment as well as the auto- belaying device, customer can still climb while waiting for their buddies arrived. | Legal Factors| Climbing environment is designed with anti-fire and safety pat material and cushions. It is always monitored by instruction eying around. Safety training and handbook ensure all customers understand the safety rules in the climbing gym and rules of use climbing equipment. Employment rules follow as per Malaysia government guideline in employment handbook. Camp Five apply Malaysia Law system where the mother company from Sweden applies EU law. | Environmental Factors| Encourage customer and staff reduces on use of plastic water bottom and encouraging drinking in refilled directly from pipe, recycle bin services is provided. Encourage customer to use cotton towel in the gym and cafe instant of paper. Weather change, determines people likeness to climbing indoor or outdoor the day and the location, easy access to gym. | Table 4b 4. 2 Porter Five Forces of Macro Environmental Analysis The use for porter five forces analysis is the measure the threat within the competitor and business. The key rating system have been applied as per following, Key Rating System (1. Very Poor, 2. Poor, 3. Neutral, 4. Good, 5. Very Good) The Rating System Porter 5 Forces of Camp Five| 5 Forces| Camp Five| Cyberjaya Adventure | Mad Monkey| 1. Existing rivalry | 3| 3| 2| 2. New entering | 3| 2| 1| . B. P of Buyer| 5| 3| 3| 4. Threat Substitute| 5| 3| 2| 5. B. P of Suppliers | 3| 4| 2| Total| 19| 15| 10| | | | | | Rating System: very poor-1 ; very good- 5 | Table 4b The detail of Porter Five Forces will be explained as per below chart (4c) Porter’s Five Forces of Competitive Position | | | | | | | 2. New entering | | | Medium there is the only gym within 20km from the resident, technology is in way advance than other, due to the built cost is high, but competitor can built in cheaper gym with lower cost. | | 5. Bargaining Power of Supplier | | | | 3. Bargaining Power of Buyer | | | 1. Existing Rivalry | | | Medium, the product has substitutes and minimal switching costs, which result in low competitive pressures in the supply side. | | | at the medium stage, although the quality and service is very good but there is still many customer prefer to go for low price choice lead to high degree of differentiation, therefore can be competitive. | | Buyer low stage the high end customer will preferred to purchase with receiving the best quality of service than switching to look for other alternative. | | | | | | | 4. Threat Substitute | | | Low level, as the product is similar but the quality of facility and lifestyle is unlikely to be change by it taste. | | Table 4c 4. 3 Industry Analysis Due to this is a experiential goods in terms of economy and political will influence on change in it price, the long run of bargaining power with buyer and supplier are at every low risk, only seeing the possibility of new gym within this area can be compete with Camp Five but the possibility is still low, high chance of customer may lost interest and less visiting, due to friends, time of work and other reason. . 4 Customer Analysis The collection of data from customer analysis is conducted in face-to-face interview and survey format, it is target to understand the customer needs and current marketing trends towards satisfaction measuring in the climbing gym environment by service provided located with Klang Valley area. 4. 5 Competitor Analysis Major competitor rock climbing gym within Malaysia, provided cli mbing service to rock climber, will be cyberjaya adventure center in Cyber Jaya, Mad Monkey indoor bouldering center in Wangsa Maju, Shah Alam outdoor adventure in Shah Alam and The factory climbing gym in Subang Jaya. They provide service like top-rope climbing, bouldering wall, travels walls and lead wall climbing, however only Camp Five and Cyber Jaya Adventure was able to provide all the service in one center. The price as quality show as below, 5. 0 INTERNAL ANALYSIS 5. 1 Resource Competency Analysis The uniqueness of Camp Five has believed in providing the best environment and the best service in Asia, with high quality level of modern lifestyle and beauty of sports. And all employees in any position and time are responsible to customer safety first, staff must take action to help and remain ensuring the individual safeness in climbing environment. 5. 2 Share Holders Analysis The matrix below shown in table below is applied to show the internal and external stakeholders that have direct or indirect impact on the growth of the business. | Importance of stakeholder | | High | Low | Influence of stakeholder | High | Key group | Silent group | | | Partners | Government – Ministry of Environment | | | Management, | | | Shareholders |   | | | New investor |   | | Low | Vocal Group | Irrelevant group | | | Employees | Individual customers | | | Marketing teams | Contractor | | | Agents, | Cleaner | | | Distributors |   | Table 5a– Stakeholder Analysis | The key groups are partners, management, other shareholders and new investor. The customer groups are the key to the survival of the business. The faster the target market will turn i nto royal customer, gym can sustain and growth in its business operation and provides in positive growth. 5. Performance Analysis Current the sales of the organization is the low head count especially in low season like long public holiday times, although we have a big number of members but however they are non-actives, the targeted market share of customer group has not been achieved, overall survive on the long term membership customer which sign up for 6month-1 years membership. That could count on average of 40% of total business. The others revenue are selling on climbing equipment, team building outdoor projects for groups and climb pays per entrance. . 0Service Quality Analysis (298words) To measure the service quality of Camp Five I have provided the analysis based on face-to-face survey with interviewee with purchasing experience in Camp Five Climbing Gym, the analysis result show as below. (The full version of service survey form is reference in the appendix) The SERQUAL M odel analysis will based on question 3-15 only, show as per below, SERQUAL Model of Service Survey Q| Survey Questions | 1| 2| 3| 4| 5| Q being answers| Total score| No. f Interviewee| Means| 1| First time to this gym|   | 60|   |   |   | 600| n/a| 60| n/a| 2| How do you know this Gym|   | 60|   |   |   | 600| n/a| 60| n/a| Rate you overall experience (Scoring System data are serve for the GAP analysis)| 3| Were you server – Courteous? (If No-1, Yes- 5)| |   |   |   | 60| 60| 300| 60| 5| 4| Were you server -Informative? (If No-1, Yes -5)| 20|   |   |   | 40| 60| 260| 60| 3. 7| 5| Rate of total expectation |   |   |   | 60|   | 60| 240| 60| 4| 6| Staff helpfulness |   |   | 10| 40| 10| 60| 240| 60| 4| 7| The price of entrance fees| 20| 10| 20| 10|   | 60| 140| 60| 2. | 8| The attribute of the gym |   |   | 10| 40| 10| 60| 240| 60| 4| 9| Varieties of climb|   |   | 10| 40| 10| 60| 240| 60| 4| 10| Convenience of this location|   |   |   | 40| 20| 60| 260| 60| 4. 3| 11| Clean |   |   | 10| 20| 30| 60| 260| 60| 4. 3| 12| Environment safety|   |   |   | 40| 20| 60| 260| 60| 4. 3| 13| Training experience |   | 10|   | 10|   | 20| 60| 60| 3| 14| Quality gear for rent|   | 10| 20| 10|   | 40| 120| 60| 4| 15| Rate over climb experience|   |   |   | 50| 10| 60| 250| 60| 4. 2| Personal particulars | 16| Gender| 20| 40|   | 60| The details of this survey are provided in survey form on appendix at last page of this report. 17| Age|   |   | 20| 30| 10| 60| | 18| Monthly Income group |   |   |   | 50| 10| 60| | 19| Frequency of visiting| 40|   | 10| 10|   | 60| | 20| Plan to join membership | 30| 10|   |   |   | 40| | 21| Already member? | 30| 30|   |   |   | 60| | 21A| Which member plan? | 10|   |   | 10| 10| 30| | Table 6a As per the rating system and survey 100% of customer gets to know about this gym by friends’ referral, as per survey the promot ion is not strange enough in its attraction to new walk in customer. QUOTA SAMPLING QUOTA SAMPLING | Race | No. Survey | % | Chinese | Male | 8| 13%| Female | 12| 20%| Malay | Male | 5| 8%| | Female | 5| 8%| Indian | Male | 2| 3%| | Female | 2| 3%| Forigner | Male | 13| 22%| | Female | 13| 22%| Total | 60| 100%| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | Table 6b| | | | As per quota sampling analysis shows that the 34%Chinese, 16% Malay, 6% Indian and 44% Foreigner participant in the survey analysis. Overall customer were being serve courteous in scoring at the highest at 5, and the price of entrance fees score at the lowest at 2. only. Interpreted the staff has a good relationship and treated customer as very important, but however the price is disappointing from customer’s point of view. GAP ANALYSIS CUSTOMER PERCEPTION ; EXPECTATION ANALYSIS | Provider Gap | Customer Expectation | Custom er Perception | GAP | Listening Gap | 4 | 3 | (1)| Service Design and Standards Gap | 4 | 4 | 0 | Service Performance Gap | 4 | 1 | (3)| Communication Gap | 5 | 5 | 0 | Total| 17| 13| -4| | | | | | Dis-confirmation GAP: Low-1, High-5 | Table 6c – Disconfirmation Gap As Disconfirmation model, as in the GAP model table shows in total of -4 dis confirmation Gap between customer perception and expectations. Overall they score the highest gap -3 of performance gap, operation staff need to improves on its service performance skills in term of the cleanness of toilet, change in water filler, repairing of rental climbing equipment, quality of training and redesign the current price package. The communication and listening wish is very good scored at 0 gap means the customer is very satisfied with the current communication service of employee. . 0 SWOT ANALYSIS (242words) As per chart, show CAMP FIVE has more advantage in strengths and opportunity as compare to the weakness and treats; it has shown a positive growth in the future. The further explanation will be shown as below. Strengths | Weakness | High in technology | To pricy | Strong employee capital | High operation expensive | Largest climbing gym in Asia | Limit to a small customer group from int erests | Convenience of location |   | Good environment |   | Opportunity | Treats    | Expend to new customer via more promotion | Product substitution | Give FOC test climb section and tight-up promote | Change of customer taste | Tight up with government | Low season | International and locate competition |   | Table 7a SWOT ANALYSIS IN DETAILS | Strengths| The strengths of Camp five they provides high technologies in wall climbing technologies following the latest and most up-dated as Europe standard, they’re the largest gym also the best climbing in Malaysia, further Malaysia Climbing Campion is working under Camp Five, all others is also professional certified training by UIAA. They are 10,000 square feet with located inside a shopping hall, gives customer all connivances, right in the middle of city. | Weakness| Price is too high for medium end climber or either some student which have time to come as compare to the others gym is about 25-40% higher than other like PutraJaya adventure and Mad Monkey gym, although they does not have the same location advantage. High operation cost, due to the rental, hiring of employee w ith design maintain and operating, they also have small customer group with attracted to this sports. Opportunity| Customer group can be increase into varies of group including, student, working, employee and government, open new market, increase in brand royalty and awareness. Increase in open competition number of event for member’s link with international, tight up with UIAA| Treats| Customer may change in interest of climbing, low season people prefer going for holiday, change location to climb. | Table 7b 8. 0 TOW TOWS (50words) A TOW Analysis to the advance of SWOT to specific the elements of service marketing address Intangibility, perishability, co-production, customer contact people, physical evidence using â€Å"Strength and Opportunity†, â€Å"Weaknesses and Opportunity†, â€Å"Strength and Threat†, lastly â€Å"Weaknesses and Threat (WT)† exhibiting as per followings. | INTERNAL STRENGTHS | INTERNAL WEAKNESS | | 1. High in technology 2. Strong employee capital 3. Largest climbing gym in Asia 4. Convenience of location 5. Good environment | 1. To pricy 2. High operation expensive 3. Limit to a small customer group from interests | EXTERNAL OPPRTUNITIES | SO: STRATEGIES | WO: STRATEGIES | 1. Give FOC test climb section and tight-up promote 2. Tight up with government 3. International and locate competition | 1. Increase on marketing tight up with government project. 2. Tight up with more international competition host in Camp 5 3. Create more events and create awareness through press and news. 4. Get free climb section with event tight up with mall. 5. Advertise in Asia Climbing magazine. | 1. Re-structure the price 2. Increase the sales volume after to co-operate rate, eg. IBM, One World Hotel staff and tourist discount rate, increase customer group. 3. Promote in tourism Malaysia. 4. Reduces on the use on electricity saving operation cost. 5. Attract external customer to try rock climbing | EXTERNAL THREAT | ST: STRATEGIES | WT: STRATEGIES | 1. Product substitution 2. Change of customer taste 3. Low season | 1. Increase in brand royalty 2. Arrange more activity to get member together again 3. Give special promotion at low season/ week days . Target more office people and encourage them to come after office hours. | 1. Avoid too much promotion rules in joining the membership 2. Promote friends-friends or buy one get one member free to crease interest of new members. 3. Let people enjoy this place more than other gym 4. Promote gym member switching discount or give 3 hours free personal training. | Table 8a Strength and Opportunity (SO) – By increase project from different dimension, attract more opportunity and take advantage of the good location. Increase events example: in 2006 the World Cup Europe climber from UIAA attends to climbing during preparation for competition includes with national climbing team from Italy, France, Austria, Slovenia, Spain, Switzerland, and Germany etc. Weaknesses and Opportunity (WO) – Make adjustment to the price and open up new market group like one world hotel tourist discount or business discount, VISA card member promotions, one-card member test climb section, promote the selling hardness in Point-to point exchange gift credit card promotion. Strength and Threat (ST) – Use event to increase the brand royalty to passed , current and future customers. Target more people from the office around the gym to come, make road show to promote the gym and facilities. Weaknesses and Threat (WT) – Try to make the promotion easy for customer to purchase try to avoid many Purchase to Purchase rules, try to give customer benefit able and interesting, when the headcount reaches the target (set a target) than cut of the special promotion and keep the regular promotion just to keep the royalty customers. 9. 0 CONCLUSION (215words) This report concludes that Camp Five is good place to youth people to work-out and meet new friends, Camp Five has the great quality and it is very suitable for the Malaysian marketing in it expansion. However in total they are lack of awareness, as rock climbing is still a very new sport for Malaysia as compare to the west, therefore promotion is an essential. Overall customer has a good rating with the service provided by Camp Five but however due to the other competitor in the marketing has some influence on customer perspective therefore the building the brand and royalty customer with in the climbing network is important. Customer overall has a high interest in rock climbing and I can see they are quite royal to the interest, but due to the most majority of climbing is in the low-middle end, rating of customer the price over is too high and not expectable by most long term climber, they will prefer to seek for other alternative to climb although the location may not be as convenience. Camp Five should take customer in as lower price and get more royalty customer, focus on headcount is not important, however the suggestion for Camp Five will be presented in phase 2 of the assignment. 0. 0 LIST OF REFERANCE Company Research 1. Camp Five Sdn Bhd 2012, viewed 31 July 2012, ;http://camp5. com/; 2. BLOCX Sdn Bhd 2012, viewed 30 July 2012, ;http://www. blocx. com/projects/camp5. html ; 3. Alpine 2012, viewed 2 Aug 2012, ;http://amga. com/programs/alpine_AGE. php; 4. UIAA 2012, viewed 21Aug2012, ;www. theuiaa. org/; PESTEL Analysis 5. PESTEL analysis of the macro-environment by Oxford University Press. 2007, viewed 31 Jul 2012, ;http://www. oup. com/uk/orc/bin/9780199296378/01student/additional/page_12. htm; 6. PESTLE analysis history and application by CIPD. Retrieved Nov 2010, viewed 30 Jul 2012, ; http://rapidbi. com/the-pestle-analysis-tool/; Blue Print 7. Kotler,P,Brown, L, Adams,S ; Armstrong, G2004, Marketing, 6th edn, Pearson Education, Australia 8. Shostack, GL 1992, ‘Understanding services through blueprinting’, in T Swartz, D Brown ; S Brown(eds), Advances in services marketing and management, vol. 1,JAI Press, 9. Greenwich, CT, pp. 75-90. 10. Dr C. Thomas Oliva(2012), Basic blueprint reading and sketching 50 th edn, Thomas Delmar. 11. Newell Frederich(1926), customer relationship management in the new era of internal marketing, New York, London: McGraw-Hill, 2000 12. Valarie A. Zeithaml, Mary Jo Bitner and Dawayne Gremler (2008), Service Marketing Integrating customer focus across the firm 5th ed. Service Marketing 13. Christopher Lovelock and Jochen Wirtz (2011), Services Marketing – People, Technology, Strategy. 7th ed. , Upper Saddle River, New Jersey: Prentice Hall Porter’s Model 14. Chapman, A 2004-2009, Porter’s Five Forces Model, BusinessBalls. com, Leicester, England, viewed 19 August 2011, ;http://www. usinessballs. com/portersfiveforcesofcompetition. htm; Others 15. CIA 2012, The worldfact book, viewed 10 Aug 2012, ;https://www. cia. gov/library/publications/the-world-factbook; 16. Konopka, G. (1973) â€Å"Requirements for Healthy Development of Adolescent Youth†, Adolescence. VIII(31), p. 24. 17. Thomas, A. (2003) â€Å"Psychology of Adolescents†, Self-Concept, Weight Issues and Body Image in Children and Adolescents, p. 88 11 APENDIX –SURVEY FORM A survey forms has attach as the result outcome of interview with Camp Five’s customer. CAMP 5 THE LARGEST IN ASIA How Do You Rate Your Climbing? We are committed to providing you with the best climbing experience possible, so we welcome your comments. Please fill out this questionnaire and place it in the box in our check-out reception counter. Thank you! Are you a first time coming to this climbing gym? YesNo How do you know about this climbing gym? AdsReferralOnline/LearnOthers Website from Vision Please specify: __________________ * * How do rate the total expectation with us, please rate as per below†¦. The reliability of the staff 12345 DisappointingExceptional The willingness the staff – Helpfulness or friendliness 12345 DisappointingExceptional Was you serve†¦ Courteous? Informative? YesNoYesNo The price of entrance fees. 12345 DisappointingExceptional The attribute of the gym – Does the climbing level fits you? 12345 DisappointingExceptional Your favorite climbing level is ________________ (FRANCH or USA) Is there enough variety of climb. 12345 DisappointingExceptional Please rate the connivance of this location? 12345 DisappointingExceptional CAMP 5 THE LARGEST IN ASIA How Do You Rate Your Climbing? We are committed to providing you with the best climbing experience possible, so we welcome your comments. Please fill out this questionnaire and place it in the box in our check-out reception counter. Thank you! Are you a first time coming to this climbing gym? YesNo How do you know about this climbing gym? AdsReferralOnline/LearnOthers Website from Vision Please specify: __________________ * * How do rate the total expectation with us, please rate as per below†¦. The reliability of the staff 12345 DisappointingExceptional The willingness the staff – Helpfulness or friendliness 12345 DisappointingExceptional Was you serve†¦ Courteous? Informative? YesNoYesNo The price of entrance fees. 12345 DisappointingExceptional The attribute of the gym – Does the climbing level fits you? 12345 DisappointingExceptional Your favorite climbing level is ________________ (FRANCH or USA) Is there enough variety of climb. 12345 DisappointingExceptional Please rate the connivance of this location? 12345 DisappointingExceptional Was our gym clean? 12345 DisappointingExceptional Safety of environment and climbing area? * * 12345 * Disappointing Exceptional Please rate your overall training experience. (If any) 12345 DisappointingExceptional Name of course ______________________ Please rate the quality of gears. If any) 12345 DisappointingExceptional Please rate your overall climbing experience. 12345 DisappointingExceptional Personal particulars Please be assure as this particular will only be analysis on a positive bases as for the profiling and not for individual use, be assure those details will not be use for another purpose. Gender Male Female Age 15 and 15-20 21-3031-4040 and Bel ow More Monthly Income Student 20002000- 4001- 6000 or No Income or lower 4000 6000 higher How frequently do you visit our gym? -5 times per month 1-2 times per month Once every 2 months Other Do you plan to join to our gym’s membership? Yes No You already have the membership? Yes No ? 10pass 3mths6mths12mths 12mths (Prepaid) (Installment) Was our gym clean? 12345 DisappointingExceptional Safety of environment and climbing area? * * 12345 * Disappointing Exceptional Please rate your overall training experience. (If any) 12345 DisappointingExceptional Name of course ______________________ Please rate the quality of gears. (If any) 12345 DisappointingExceptional Please rate your overall climbing experience. 12345 DisappointingExceptional Personal particulars Please be assure as this particular will only be analysis on a positive bases as for the profiling and not for individual use, be assure those details will not be use for another purpose. Gender Male Female Age 15 and 15-20 21-3031-4040 and Below More Monthly Income Student 20002000- 4001- 6000 or No Income or lower 4000 6000 higher How frequently do you visit our gym? -5 times per month 1-2 times per month Once every 2 months Other Do you plan to join to our gym’s membership? Yes No You already have the membership? Yes No ? 10pass 3mths6mths12mths 12mths (Prepaid) (Installment) * Would you recommend our climbing gym to a friend? Why, or why not? * How might we have made it more memorable to you? What training course did you taken? How is your experience? ( if any) * Please share any additional comments or suggestions. Camp 5 Climbing Gym Camp Five Sdn bhd EZ501, 5th Floor, 1 Utama Shopping Centre Bandar Utama, 47800, Selangor, Malaysia Phone (603) 77260420/410 Fax (603) 77260210 http://www. camp5. com climb@camp5. com * Would you recommend our climbing gym to a friend? Why, or why not? * How might we have made it more memorable to you? What training course did you taken? How is your experience? ( if any) * Please share any additional comments or suggestions. Camp 5 Climbing Gym Camp Five Sdn bhd EZ501, 5th Floor, 1 Utama Shopping Centre Bandar Utama, 47800, Selangor, Malaysia Phone (603) 77260420/410 Fax (603) 77260210 http://www. camp5. com climb@camp5. com How to cite Service Marketing Management, Papers

Philosophy Research Proposal Essay Example

Philosophy Research Proposal Essay Philosophy is the discipline which studies the fundamental questions connected with the existence and the purpose of the human life and the relation of the human with the surrounding world. During the time of the existence of philosophy the discipline was believed to be able to explain the fundamental laws and rules of the development of the world and the society. Philosophy tries to research the processes of thinking and understand the moral categories and values. Among the most important and famous questions which have always disturbed the minds of philosophers since the time immemorial are: ‘Can we understand the world?’ ‘Does the God exist?’ ‘What is the truth and realness?’ ‘What is good and evil?’ Modern philosophers claim that philosophy is the science with the narrow scope of research and that it is rather a certain type of the worldview, a general approach to the understanding of the essential questions mentioned above. Philosophy exists like a set of the completely different and controversial theories and approaches which are opposed to one another. There are many branches of philosophy and the most famous of them are metaphysics, ethics, political philosophy, etc. philosophy is considered to be the mother of all the existing sciences, because every science, like biology, physics, etc tries to answer the questions connected with the origin of life, purpose of life and existence of the world. No wonder, every existing science is closely connected with philosophy and has its background in it. We will write a custom essay sample on Philosophy Research Proposal specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Philosophy Research Proposal specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Philosophy Research Proposal specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Philosophy is the fundamental science, which tries to explain all the processes on the planet. There were many philosophers who devoted their life to the development of the discipline and presented their theories. Although the theories and points of view are completely different, everyone can find there something important and useful for him. When a student has become interested in philosophy, he can try to prepare a research proposal and win the opportunity to complete a good research paper on it. A well-organized philosophy research proposal should be informative, interesting and contain brand new ideas supported with the reliable evidence from the trustworthy sources. Moreover, a research proposal is a kind of a persuasive writing, so a student should do his best to complete a logical and well-structured brief paper with the interesting content. Except of a literature review and methodology chapters a research proposal on the discipline has other difficult moments. First of all it is structure and the process of formatting. With the help of the Internet and a free sample research proposal on philosophy one will easily understand how to solve these problems. Moreover, a free example research proposal on philosophy is a high-quality piece of advice for students who are not aware of the convincing ways of writing. At EssayLib.com writing service you can order a custom research proposal on Philosophy topics. Your research paper proposal will be written from scratch. We hire top-rated PhD and Master’s writers only to provide students with professional research proposal help at affordable rates. Each customer will get a non-plagiarized paper with timely delivery. Just visit our website and fill in the order form with all proposal details: Enjoy our professional research proposal writing service!

Law And Society Essays - Lawlessness, Law, Anarchy, Canon Law

Law And Society Essays - Lawlessness, Law, Anarchy, Canon Law Law And Society Law and Society The function of law in a society is more or less universal. It acts as a deterrent to control the evil and treacherous behavior of humans, to maintain discipline and imposes restrictions on some freedom. We live in a chaotic and uncertain world. Without an orderly environment based on and backed by law, the normal activities of life would be lacerated with chaos. Law is a social norm, the infraction of which is sanctioned in treat or in fact by the application of physical force or by a party possessing the socially recognized privilege or so acting. It provides a society with order and predictability, resolving disputes, protecting individuals and property, providing for the general welfare and protecting individual liberties. Law and the predictability it provides cannot guarantee us a totally safe world, but it can create a climate in which people believe it is worthwhile to produce, venture fort, and to live for the morrow. It prevents the state of nature, which would be total anarchy had there been no laws. Societies today are more complex and interacting. Maintaining good order and discipline have far reaching implications on a societys prosperity. Laws are in acted daily through out different societies for the protection and security of individuals, property, businesses and states. It permits an orderly, peaceful process for dispute resolution and provides us with the programs to establish and enable corporately, what would be impossible, or at least prohibitive, to do as individuals. Laws should be designed to protect the individual personal and civil rights against those forces, which would curtail or restrict them. Some examples of this are freedom of speech, religion, the press, the right to a fair trail and the freedom from cruel and unusual punishment. In the United States the respect for the law is paramount and disobedience to the law is punished. The Constitution, acts of Legislative bodies, orders of Rulings of Political Executives, Judicial Decisions and Decisions of Quasi-Legislative and Quasi-Judicial Bodies enact laws in the United States. Many societies have law and rules to prevent lawlessness and anarchy. With out it, most societies would succumb to disorder.

Tips For Writing an A Grade Marketing Essay

Tips For Writing an A Grade Marketing Essay Marketing Essay Paper: Writing a Unique Essay For you to craft a good marketing essay, you should be conversant with both the subject you are to discuss and discipline it is categorized under. Below are the aspects that you should consider while writing your marketing essay: Basic rules Before you write about marketing, make sure that you know the general purpose of the discipline. It is referred to as a complete study through analysis of the wide range of market segments in relation to the potential financial profit they offer.   A compelling marketing essay should begin with a good thesis statement. Choose the topic you are to discuss and decide on the particulars that will be addressed in your paper. You should, however, know that this is the first step of many you will encounter as you craft your marketing essay. Even though you may have good ideas that concern the topic of discussion, they will not make clear sense without support from credible facts and data. This requires you to conduct a lot of research and narrowing your topic down. Do keep in mind that a marketing essay is no different than any other essay and it will require you to structure it in an engaging manner. Both writing skill and the collective information given are vital towards the crafting of an impressive essay. Structure your work within pre-established frameworks In most cases, you will be working on a topic that has already been covered by different students. The use of the pre-established framework will ease your work greatly.   One of the best ways to conduct your research is by placing focus on operating companies and thoroughly evaluating their products and marketing strategies. This will help you in the crafting of your thesis statement and provide substantial insight into operational marketing and business strategies. When crafting your essay, focus on making it more practical than just giving theoretical information. For the next research stage, gather enough information from credible sources that will support your point of view and ideas that are to be expressed. The number of sources to use will depend on the topic of discussion you are handling and just in case you need clarification, consult your professor about it. Use the guideline given to direct the sources you are to use. It does not mean that the more the sources, the more the quality of the work. Quality depends on how you express your ideas and correctly back them up with supporting arguments from a credible source. You should be limited to one new source for each page you write. While in the process of choosing the sources to use, have in mind that blogs and Wikipedia pages do not count are reliable academic sources. Try using the Google scholar instead to get your sources and information you require. Always search for the latest information concerning your subject and mostly source your work from articles published by well-known universities or colleges. Newspapers, magazines and academic books still serve as reliable sources of information. Make sure you interpret and analyze used sources to make your management essay more sufficient and worth a good grade. The sources you find and plan to use will give you a better insight into the topic you are to handle.   This should make you craft a persuasive thesis statement for your essay. Your paper will be built based on your thesis statement, as you will see when you progress to the main body of your work. Before embarking on writing your management, first structure the outline that you will use to place your logical flow of ideas. Ideally, think of it as the plan for your essay. You should just write down the main points in an understandable manner. This will help you maintain focus as you write, thus reducing the chances of you getting a writer’s block as you work on the management essay paper. Factual evidence is the basis for a good idea you express. Make sure that while presenting your ideas, you back up with facts, statistics or any other relevant data that will hold its credibility to place. Relate each point to the present real-world business sector. It is also advisable to add case study examples. They will help you explain your main idea (thesis) broadly. Incorporate marketing case studies to your essay Case studies are important in ensuring you understand how the topic you are discussing relates to the present day business environment. You can also use it to start your introduction. This will provide you a chance to be straight forward to the reader as you will highlight the meaning of your research and its relevance. After you have crafted your introduction, shift your attention to the configuring of your body paragraphs. At this point keep in mind that each paragraph you begin should describe and explain a different idea from the one expressed in the previous paragraph. A topic sentence is an added advantage since it summarizes what the reader is to expect while going through a particular body paragraph. After you have put across your ideas and supported them with relevant arguments, move to the conclusion part of your essay. You should highlight the conclusion you have arrived at for each idea presented. Avoid leaving any questions unanswered or introducing new information. Keep in mind that a good conclusion gives ground to expressing the practical importance of the management essay. Revise your marketing essay Don’t revise your work just after finishing writing the essay. You are bound to skip sections that require editing of errors that might affect your final grades on the paper. Give yourself like two days before you embark on this task. Ensure that all ideas have been addressed and backed up with arguments that hold value to your main point of view. After completing this, you can now proofread your work again and resolve any grammatical, spelling, or punctuation errors. Pay attention to the academic format required Your marketing essay should comply with all the standard rules for academic writing, with formatting as an integral part of it. Use the specifications given by your professor to comply with the formatting styles (APA, MLA, Chicago, etc.). Make sure you maintain consistency of the formats all through your paper. That sums up the information you need to know about marketing essay writing. If you feel like you still need assistance, you can subscribe to our professional writing account to get your job done by our professionals at reasonable prices!

Views on Education by Washington and Du Bois Essay

Views on Education by Washington and Du Bois - Essay Example However, many had argued on what type of education the newly freed African American people will need in the course of their lifetime. This question has given rise to the argument on the advantages and disadvantages of industrial education. With this on hand, the Industrial Education for the Negro by Booker T. Washington and On the Training of Black Men and A Negro Schoolmaster by W. E. B. Du Bois will be used to cite the advantages and disadvantages of industrial and liberal education. Booker T. Washington was one of the African Americans who were the slaves in the South. For this reason, he wrote the essay Industrial Education for the Negro. In the time that they were given their freedom, he immediately and strongly supported the industrial education for African Americans especially in the South. He believed that for an African American to live a strong and fruitful life in American soil, he or she must learn to work and earn for a living. In this manner, he had considered all types of employment as an honorable job, even doing the laundry and doing the dishes. In the process of industrial education, an African American student will be able to place his or her self in the American society and will be able to work and not be worked in the process. The learning in this type of education is necessary in order to be sufficient and skilled in the chosen industrial field. The ability to learn how to handle tools and incorporate these learning with mathematics and scienc es will allow the work to be more sophisticated, efficient, and easy. In amalgamating industrial education with mathematics, languages, letters, and sciences, a student, who will also be a future employee, will be harnessed and strengthened and will eventually be equipped for real life. It will open a door for the African American to the world of business and commerce. Washington also cited that he considered that the African Americans are capable of learning higher education and are free to achieve such education. However, he also wants to see his fellow African Americans to be able to use their â€Å"mental strengths† (Washington 357) in accomplishing daily practical activities and work. He also added that incorporating industrial education to the learning of African American students will allow them to pay for their own schooling and earn from their activities. Furthermore, he strongly believed that industrial education will not only equip African Americans in the light of industrial employments, but will also inculcate in their lives the habit to save and love their work, business, and economy they are a part of. Along with these values will also grow the individual’s moral values and religious foundation, which Washington considers supplemental values in order to appreciate and enjoy life, art, and literature. In the light of liberal education, W. E. B. Du Bois cited in his essays, On the Training of Black Men and a Negro Schoolmaster, that industrial education is essential, but it must not be the only type of education African Americans must be given. He believed that African Americans, considered as free men, must be given the chance to mold themselves into leaders that will soon rise and lead the nation. As a graduate of BA in Fisk University and PhD at Harvard University, he strongly believed that the African American youth must be given equal learning with the White in terms of arts, politics, philosophy, and other branches of knowledge . In this way, they will be raised as strong, committed, and well-educated leaders. He believed that education is not only a medium in order to teach a person to work and earn for a living, but it is the key to mold laborers to men and women in society. Working for a living

Eastern European Studies Essay Example | Topics and Well Written Essays - 2000 words

Eastern European Studies - Essay Example It also has practical implications for the lives of citizens of these countries, whose future depends on the development of democracy backed by a robust judicial system. Constitutional reform or engineering toward this end is a daunting task and early signs of this experiment have shown disappointing results1. This essay will take an in-depth look into factors that are holding back constitutional engineering in the Eastern European bloc; and especially focus on how the Soviet legacy is still influencing crucial areas of reform. The ongoing transformation from state communism to a free-market economic system in Eastern European countries is unprecedented in its scope and wide-ranging in its impact. Given that communism radically altered major institutions in these countries, it should come as no surprise that the early stages of the reform process have not been fruitful. Since economic growth is a key indicator of a stable constitutional structure, it is instructive to look into this facet of a nation's health. It turns out that the degree of economic contraction is larger than what was predicted by analysts. This trend can be observed in the republics of former U.S.S.R as well. For example, â€Å"With the important caveat that the rise in private sector activity may not be fully captured in the official statistics, the drop in output in the region since 1989 is now estimated to have reached 20 percent, and for some countries it has exceeded 35 percent. There has been some progress in the implementation of reforms in Eastern Europe, but the supply response thus far has been limited. Signs of a bottoming out of the contraction can be discerned in some countries, but further output losses may yet be in store. In the republics of the former U.S.S.R., the reform process has barely started.† 2 The transformation from communism to democracy involves radical overhaul of former authoritarian institutions. Hence, political commentators were under no illusion about the turbulences it is going to involve. Already, in the twenty years since the collapse of the Soviet Union, three former communist countries of the union have seen political upheavals. The Rose Revolution threw out Eduard Shevardnadze in Georgia and brought to power a 36-year-old lawyer from New York. The Orange Revolution that followed in 2004 handed power to Viktor Yushchenko, who is known to have the backing of Washington. Yushchenko's election victory was disputed by the opposition party and he narrowly escaped an assassination bid as well. Similarly, the Tulip Revolution of 2005 in Kyrgyzstan removed dictatorial president Askar Akayev (who eventually took refuge in neighbouring Russia) and in his stead brought the opposition leader to power, whose election rhetoric was centred on constitutional reform. These examples show the magnitude of the task of bringing democracy to the region which has not yet come out from the communist hangover. At first these so-called revolutions w ere hailed in the Western press as the beginning of a new era of prosperity and progress for these countries. But the truth is far from this idealization. These three 'revolutions' are now recognized as total failures. In fact, â€Å"no fresh heroes rose from the grass roots, swept into power by a newly robust civil society

Free Essays - The First Man :: first

Albert Camus’ novel, The First Man, shows how one man, Jacques Comery, who’s father died while he was an infant, and is forced to grow up in a poverty stricken part of Algiers with his mother, grandmother, brother and uncle in a small two bedroom apartment.   Has come to an understanding of love, death, poverty, and life.   The following passages are some of Camus’ best examples of how Jacques has come to this understanding, as well as some of Camus’ own opinions on these and other matters. This first passage is a conversation between Jacques and his friend Malan it tells us about Jacques opinion on life and death. â€Å"†At sixty-five, every year is a stay of execution,† Malan said.   â€Å"I would like to die in peace, and dying frightens me. I have accomplished nothing.† â€Å"There are people who vindicate the world, who help others live just by their presence.† â€Å"Yes, and they die,† Malan said. They were silent, and the wind blew a little harder around the house.†(Camus 35-36). In this passage Jacques has come to the understanding that all me die, whether they accomplish great things or not.   As long as you live a good life there is no use in regretting the life you live, because even if you do not change the lives of thousands, you will at least touch one other person.   In this next passage Jacques has comes to a realization about his mother.   â€Å"†Yes,† said Jacques.   He was going to say: â€Å"You’re very beautiful,† and he stopped himself.   He had always thought that of his mother and had never dared to tell her so.   It was not that he feared being rebuffed nor that he doubted such a compliment would please her.   But it would have meant breaching the invisible barrier behind which for all his life he had seen her take shelter-â€Å"(Camus 58).   In this passage Jacques has come to realize what it is that he loves most about his mother.   It is the fact that he does not need to tell her that he loves her, because he knows that she does not doubt his love for her, and her love for him.   In this passage Camus gives us insight into his opinion of war, â€Å"and each day hundreds of new orphans, Arab and French, awakened in every corner of Algeria, sons and daughters without fathers who would now have to learn to live without guidance and without heritage.

Human psyche Essay

The urge to compete is a large part of the human psyche. When this sense of competitiveness is taken to the extreme, a war may erupt. Throughout the history of humanity wars have been waged, even before the advent of writing, when poets where there to capture their essence. The epic poem The Iliad by Homer describes a war that took place almost two thousand, seven hundred years ago. The Greek society in which Homer lived was considered more violent than any in existence today. This gave him all the inspiration needed to create an epic war poem. By revealing to the reader the futility and horror of war, Homer’s Iliad offers an excellent critique of society, more specifically the fragility of human civilization and the savagery of human nature, when under the extreme pressures of combat. This masterful piece of literature, although written in many centuries ago, has much insight on ancient Greek society that can still be applied, with a modern twist, to today’s world. The style Homer used in his epic poem was unconventional and highly successful. Compared to many other novels or poem of its time, as well as most modern pieces of literature, The Iliad is much longer. This both helps and hinders the text’s ability to convey the messages and meanings of war. In order to capture and preserve the audiences’ interest during such a long poem, Homer took the reader on adventures beyond the Trojan battle field and into the life of each individual solider. By doing this, the reader feels drawn into the story and shares the horrors and futility the Greeks faced during the Trojan War. A large part of Homer’s work is dedicated to war and battle scenes. The main reason for this is because many believed Greek society, which took place seven hundred years before Christ, was brutally violent. Fighting was an everyday occurrence and brought honour among the warriors. The Greek gods did not dissipate the violent society; in fact they encouraged it by demanding animal sacrifices as part of daily rituals. It is this bloodlust, along with Homer’s original style, that has made The Iliad popular and highly influential to this day. War stories depict, through their graphic imagery, the horrors and tragedies taking place during a battle and The Iliad is no exception. The Iliad is most effective at portraying the futility and horrors of war throughout the text with all the gory details. Homer does an excellent job at capturing the realism of each battle scene in over five thousand lines of prose, nearly one third of the poem. As critic Martin Muller points out in Fighting in the Iliad â€Å"the poet and his audience like such [battle] scenes and their periodic occurrence require no greater motivation then bar-room brawls in a Western†. The following quote illustrates Homers ability to evoke graphic images during a battle:  The shaft pierced the tight belt’s twisted thongs,  piercing the blazoned plates, piercing the guard  he wore to shield his loins and block the spears,  his best defense-the shaft pierced even this,  the tip of the weapon grazed the man’s flesh,  and dark blood came spurting from the wound. (pg149, p2) This quote gives the reader a clear image of what is happening as the shaft wounds the unfortunate soldier. Homer also adds to the horrors of the war by telling us about the history of each individual solider before their death. With about two hundred and fifty names in the text, all with individual stories behind their life or death, the story may become murky but never unemotional. Many times a character will be introduced only to be killed off within the same chapter. This adds to the death, destruction and ultimately the horror of the war the Greeks and the Trojans are fighting. As well as reminding the reader of the horrors of war, Homer tells of the futility of fighting such a bloody battle. The sense of frustration and futility of the war is clearly sown as the Greeks fight the Trojans for more than nine years on end. With war comes death, a fact that resounds throughout the Iliad:  While Euchenor knew that boarding the ships for Troy  meant certain death: his father told him so†¦Ã‚  time and again the strong old prophet said that  he’d die in his own halls of a fatal plague  or go with the ships and die at Trojan hands. (pg362, p3) In this quote, describing the life of a solider before he is killed, we see that his efforts during the war appear pointless. He could have met a similar dishonourable death by staying home and enjoying his life. Death represents the futility of fighting a war because it is the only guaranteed result. Monarch Notes tells that â€Å"since death is a constant presence in life we may better see how men value their lives when they are close to that presence†. Homer does an excellent job of bringing the reader down to the battle so that the futility of war can be closely felt.

Analysis Of Ovid s Poem Metamorphoses - 1540 Words

Pena Ajena; foreigner’s guilt. A Spanish term that loosely translates to the agony on feels when witnessing someone else’s shame. It s synonymous with empathy. People usually come across this sudden sinking in their hearts when they witness someone dealing with the regret and desolation. A lover, family member, pet or sentimental possession. It s the feeling one receives unintentionally from someone else. To feel both sympathy and realizing it s ominous undertone. Ovid: Metamorphosis is an eloquent hymn about Greek Orpheus succumbing to depression following the loss of his wife. Along the way, he loses himself in suffering and impromptu his death. The interpreter of the original hymn uses his poetic language to give just to this classical. Ovid: Metamorphoses by Rolfe Humphries uses imagery, double-meaning, and diction to draw an emphatic and just response to Orpheus’s morose and ineluctable suicide. Humphries’ nouveau rendition of Metamorphosis c ouches death through vivid floral imagery. He also uses double meaning to suggest contradictions behind certain phrases., the modern translator’s constant use diction to humanize Orpheus and Eurydice. (The reader expects to hear about how the imagery and language help the reader understand Orpheus’s depression) To culminate these literary devices in classical works like this hymn enriches it as well as giving its message transcendence. (People expects to hear about how the imagery and diction help the reader understandShow MoreRelatedHesiod Versus Ovid1892 Words   |  8 PagesHesiod’s Theogony and Ovid’s Metamorphoses By Catherine Franklin To fully understand the poems; Metamorphoses and Theogony, one needs to understand more about the writers. Hesiod was a greek poet, who lived around 700BC, and was inspired by muses to write epic poetry. Theogony is considered one of earliest works and concerns itself with the cosmogony, or the origins of the world and theogony, or the gods, and pays specific detail to genealogy (West, 1996: 521). Ovid, on the other hand, was a Roman