Midterm Assignment Example | Topics and Well Written Essays - 2000 words

Indian Market free essay sample

This report manages oral market of India particularly the mouthwash division. the different part of showcasing and innovative work of mouthwash item are examined in detail. Presentation (COSMETIC MARKET) According to an exploration RNCOS modern research-The rising magnificence worries among the two people are moving the Indian beauty care products industry, which has seen a solid development over the most recent couple of years. The country’s corrective part has, truth be told, risen as one of the business sectors holding monstrous development potential. New item dispatches obliging consumers’ developing prerequisites will fuel development in the business, for which the future standpoint appears to be extraordinarily brilliant. As per our most recent research report, the Indian beauty care products advertise enlisted noteworthy deals worth INR 264. 1 Billion out of 2011, and with rising buying force and developing style cognizance, the industry is evaluated to grow at a CAGR of around 17% during 2011-2015. Their new research report, â€Å"Indian Cosmetic Sector Forecast to 2015†, sees that the Indian beautifying agents industry holds promising development possibilities for both existing and new players. We have explicitly examined the patterns, relating to restorative items, among male and provincial populace which will support advisors, industry investigators, and merchants comprehend the heading wherein the business is moving. During the shopper conduct examination, we saw that purchasers are progressively moving towards ‘natural’ and ‘herbal’ corrective items as they are related with bio-dynamic fixings and safe for human skin. What's more, we found that ladies are spending more on beauty care products as they are effectively gaining and burning through cash on prepping themselves. Plus, country india is likewise demonstrating its ability to look alluring. We likewise contemplated the possibilities of different sections, including hair care, healthy skin, oral consideration, aroma and shading beauty care products, and introduced conjectures for them in our report. The examination uncovered that shading beautifying agents advertise is developing at a fast rate in contrast with different sections. Our exhaustive investigation additionally gives a short examination of business sectors for Hair Beauty Salon, Spa and Cosmetics Surgery that are a significant piece of the Indian beautifying agents industry. With the end goal of understanding the industry’s serious scene and introducing its fair standpoint to customers, we have incorporated an outline of the exercises of key players like Hindustan Unilever, Marico and L’Oreal in the report, which will demonstrate definitive for customers. Restorative MARKET SALE-2011 Others 23% Hair Care 20% Make Up 20% Fragrance 10% Skin Care 27% 2|Page Hair Care Market About 20% of every corrective item sold are for the hair. Shampoos make up by far most of this market since nearly everybody utilizes cleanser. Other critical market sections incorporate conditioners, styling items, hair shading, and relaxers. Healthy skin Market The scope of items that are offered for the skin health management advertise are substantially more differing than the hair care showcase. Healthy skin makes up about 27% of the all out restorative industry and incorporates skin lotions, chemicals, facial items, hostile to skin inflammation, and against maturing items. Of the considerable number of beauty care products, healthy skin items can be the absolute generally costly with 2 ounces of item routinely selling for gt;$200. Ladies wouldn't fret spending tons of money to keep their skin looking youthful. Make-up Market The shading restorative market speaks to about 15% of the corrective business and incorporates anything from lipstick to nail clean. Included are hings like become flushed, eyeshadow, establishment, and so forth. The variety of items is immense and the quantity of shading varieties are for all intents and purposes endless. You can invest a ton of energy as a corrective scientist taking a shot at new shades of recognizable items. The market is profoundly portioned so there isn’t extremely one predominant player. Fine Fragrance This market section has truly endured a shot over the most recent couple of years yet it despite everything makes up about 10% of the corrective business so a few organizations are as yet bringing in cash. This is the most elevated benefit fragment of the restorative business however customers are whimsical. Just a couple of brands (like Chanel #5) can keep going for quite a while. Fine scents go back and forth like style and organizations need to keep on reformulating just to contend. Other The â€Å"other† class speaks to 23% of the restorative business and is comprised of things like toothpaste, antiperspirants, sunscreens, depilatories, and other individual consideration items not yet referenced. All things considered, a considerable lot of these items could fall under one of the classes previously referenced yet the business likes to keep them isolated at whatever point they do stories on the different markets. 3|Page ORAL CARE According to a report from RNCOS industry look into arrangement In India, oral consideration fragment holds a generous offer in the general corrective market. On back of expanding mindfulness about oral cleanliness, improving salary, and high promoting use by players, the Indian oral consideration showcase has indicated breathtaking development. As per our most recent research report, tooth glue and tooth powders hold the greater part portion of the market, and this is relied upon to remain the significant sub-section in future. It is assessed that the Indian oral consideration market will enroll a solid CAGR of around 14% during 2011-2015. According to the report, â€Å"Indian Oral Care Market Forecast to 2015†, there exists a colossal potential for tooth brush showcase in provincial zones. During our investigation, we additionally saw that dental wellbeing camps and free dental exams have brought issues to light about dental contaminations and sicknesses, particularly in rural and provincial parts. The Indian Oral Care advertise is determined by dissecting and contemplating its subsegments including: tooth glue, tooth powder, tooth brush, and mouth wash. In addition, our broad examination additionally talks about why the business sectors for tooth glue, tooth powder, tooth brush, and mouth wash are developing in India and in which bearing they are probably going to move in the coming years. It likewise estimates the portion of oral consideration sections in oral consideration advertise according to scribd. com,the oral consideration class has a business opportunity for about 5000crore for year 2011-12 . Key Players-Hindustan Unilever and Colgate Palmolive. 93 percent of the families announced some consumption on toothpaste in 2009-10. The entrance of toothpaste was 95 percent in urban families and about 88 percent in rustic families. The entrance of toothbrushes is a lot of lower than that of toothpaste. Potentially, the forefinger subs for the toothbrush in numerous family units, or toothbrushes keep going for longer than a year.

What Hitting Bottom Means for an Alcoholic or Addict

What Hitting Bottom Means for an Alcoholic or Addict Addiction Alcohol Use Print Hitting Bottom for an Alcoholics By Buddy T facebook twitter Buddy T is an anonymous writer and founding member of the Online Al-Anon Outreach Committee with decades of experience writing about alcoholism. Learn about our editorial policy Buddy T Updated on January 10, 2020 Dirk Lampersbach / EyeEm / Getty Images More in Addiction Alcohol Use Binge Drinking Withdrawal and Relapse Children of Alcoholics Drunk Driving Addictive Behaviors Drug Use Nicotine Use Coping and Recovery For those with the disease of alcoholism, it seems to be an almost universal truth that before things can get better, they have to get worse. Sometimes, they have to get a lot worse. They call it hitting bottom. The bottom is the place an alcoholic must reach before he finally is ready to admit that he has a problem and reaches out for help. After all, for the true alcoholic, it doesnt seem to him that he has a problem. Hes just having a good time. If everybody would just get off her back, everything would be okay. Shes got a disease, but it sure doesnt seem like one and the last thing that would ever occur to her is that she needs help. Because alcoholism is a progressive disease, there comes a point at which even the most dedicated drunk decides that there just might be a problem. Alcoholism does not stay in one place. It doesnt hit a certain stage and then level off. It keeps deepening, affecting the person physically, mentally, morally, and spiritually. On all of those levels, things keep getting worse until finally, he hits bottom. So where is the  bottom? Nobody really knows. Why You Should Think of Alcoholism as a Disease Where Is Bottom for an Alcoholic? For some, getting that first DUI might be where the turning point comes. Getting locked up, even for a few hours, and facing the public humiliation of a court date is for some the only signal they need they have a problem. For others, however, 10 drunk driving arrests have no effect whatsoever. Driving without a license and frequent visits to the local jail dont phase them at all. Alcoholics have lost drivers licenses, jobs, careers, girlfriends, wives, family, and children and have continued to deny they have a drinking problem. 4 Online Tests to Identify a Drinking Problem It was always somebody elses fault. His wife just didnt understand him. The only reason he got that DUI was because he was driving a red vehicle and cops watch for red vehicles. She wouldnt have all the problems shes got if it werent for those MADD mothers. Her boss was a real pain to put up with anyway. His career as a professional was going nowhere fast and besides, he enjoys selling used cars; he gets to meet more people. Some alcoholics go on for many years denying their downward spiral into social, economic, and moral decline. But every alcoholic has a bottom out there to hit. A place where even the hardest of the hardcore drinkers finally admit that their lives have become  unmanageable. Does the Bottom Look Familiar to You? If this sounds familiar, there are a few questions that you might want to ask yourself about your own use of alcohol. How Does Your Drinking Compare to Others? It doesnt have to get any worse before you can find help putting your life back on track. Once you take that step, things will begin to look up.

Essay about Multicultural Issues in the Workplace

Needs, values, priorities of employees and employers have changed dramatically over the last decade. On all levels of the corporate ladder, men and women are seeking new ways to manage the time they spend working so they can spend more time living. In the boardrooms, executives are seeking ways to attract - and retain - the best employees so they can continue to survive and thrive in a highly competitive global economy. As companies are becoming more and more diverse it is becoming more and more important for companies to understand and manage diversity. The people of different background, races, religion creates diverse workforce. There is an importance of having diverse workforce to provide better performance. There are perspectives of†¦show more content†¦Managers also have to communicate well with all the employees and listen to their problems that are of different background or cultures. Also organizations should build diversity into senior management. Improved understanding of diversity seems to be an obvious need, yet most firms fail to invest time and resources to become â€Å"diversity-friendly.† Even though there is a long way until diversity in the work force will be fully integrated, there are a few success stories about diversity management that could serve as an example. For example United Airlines experienced an increase in Spanish-speaking travelers when it installed a Spanish-speaking telephone reservation line. Avon Products had significant revenue growth after it hired African American, Hispanic American, and Asian American sales and marketing personnel. Another example that we can use is Pillsbury Company and Kraft General Foods who both recorded access to more of the African American and Hispanic American markets after increasing the number of sales and advertising professionals from these ethnic-racial groups.Show MoreRelatedThe Multicultural Workforce Essay1653 Words   |  7 PagesThe Multicultural Workfo rce: Inside Worldwide Telecommunications Inc. Introduction Telecommunication is a vital element within a growing company. But it is the diversity of a multicultural workforce that is the actual drive of the business. Telecommunication is the fastest way businesses are conducted all over the world. Employees would be lost without the aide of their computers, fax machines, and cellular phones. 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The study used multi-method approach along withRead MoreWhat Diversity Can Make Your Company?1435 Words   |  6 Pages Diversity in the Workplace Devany Irvin Over the course of time, people from many different cultures have migrated to the United States, making our nation and workforce a melting pot of languages. According to the U.S. Census Bureau, it is estimated that currently more than 300 languages are spoken in the United States. This makes it a daily challenge for companies who provide us with our daily needs and wants, it is evident that not all companies hire one person per everyRead MoreThe Impact Of Contemporary Uk On New Zealand Essay1728 Words   |  7 Pagesa current issue that impacts contemporary organisations in New Zealand. According to Sayers (2012), countries throughout history have different yet related ways to deal with inequality and discrimination issues that occur through diverse people existing in close proximity. 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When these cultures come together, a massive range of talents can be brought together. ‘Multicultural discourses that incorporate the diverse voices of all workers will not only transform our public and private economic organizations, they will also reinvigorate our public discourses and political institutions, strengthening our social, politicalRead MoreCoaching On Legal Orientations : Coaching Essay1412 Words   |  6 PagesCOACHING ON LEGAL ORIENTATIONS †¢ Coaching on legal orientations The Human Resources department should be thoroughly appraised with the laws and legal issues of the Emirate of Dubai. Here are some of the legal issues which need to be borne in mind: 1. Overtime 2. Attendance and Punctuality 3. Types of Employment 4. Temporary Employment and Appointment of Retirees 5. Appointment of Temporary Employees to Permanent Posts. 6. Appointment of Persons with Outstanding skills 7. Special Contracts 8. AppointmentRead MoreEffectiveness Of Diversity Intervention Or Their Results1159 Words   |  5 Pagesinitiative might involve many things such as, motivation to interact with each other on the job, ways to relieve stress on the job, and culture shock in the workplace. Resourcefulness comes from originality like being diverse in creating new ways to enhance old ones to combined change. Perhaps, leadership and diversity might help blend the workplace to meet all cultural groups’ principles and beliefs on the job; it is just a matter of more social interaction with each other outside what a person is usedRead MoreCommunication Is A Human Relationship Essay1593 Words   |  7 Pagesbeen derived from latin word ‘communis’ which means to make common. In the simplest words, communication is a human relationship involving two or more persons who come together to share their views on a particular topic or to resolve a particular issue. The contemporary period has bee n labeled as the â€Å"Communication Age†. Communication is an ever continuing process going on all the time in the world of human beings, animal s and plants. Interpersonal communication is direct face to face communication

Analysis of Three Videos on Outsourcing - 967 Words

Critical Thinking Assignment: Overseas Outsourcing Introduction One of the most polarizing business practices of the last two decades continues to be the decision on the part of businesses to outsource production of their products to third world nations, The are a myriad of benefits and risks to outsourcing, often as diverse as the companies that choose this strategy as a means to compete globally (Beasley, Bradford, Pagach, 2004). The three videos analyzed in the paper have successfully defined the economic, ethical, moral and political implications of outsourcing, both pro and con. All also point to allegorical references to the downside of business process re-engineering as well which was a tactic used for extreme cost and headcount reductions throughout the last three decades as well (Callister, Stern, 2007). Analysis of Three Videos on Outsourcing In the video Nike sweatshops - Try Not To Cry the filmmaker has successfully used a series of rhetorical devices, both visually and through auditory means, to make their point of how unethical Nike is for outsourcing their production to 3rd world nations. The intensive use visual rhetoric include crying babies, sweatshop conditions and a sad soundtrack all are designed to support this anti-outsourcing message against Nike. The visual rhetoric extends beyond the use of metaphors and similes of overt poverty and inhuman work conditions perpetrated by Nike to strong visual hyperbole as well. Visual hyperbole is meantShow MoreRelatedGlobal Communications Essay1481 Words   |  6 Pagesrecovery. The author will then present a situation analysis that will include issues and opportunities identification and stakeholder’s perspectives. Then Global Communications end state goals will be presented, followed by a gap analysis definition and the conclusion. 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Service Marketing Management Free Essays

TITLE PAGE Subject:   Ã‚  Ã‚  MKT8003 Service Marketing Management Assignment 1 (Individual assignment) Title of Assignment:   Ã‚  Ã‚   Marketing Audit Report – Camp Five Sdn Bhd Total Word Count   Ã‚  :  Ã‚  Ã‚   2000 words Date of Submission:  Ã‚  Ã‚   31 August 2012 EXECUTIVE SUMMARY This marketing audit report is prepared for Camp Five to indicate how the organization is currently performing in their service level. The report is prepared based on secondary data gathered from reliable sources which is available online. In this report the background of Camp Five climbing gym is explained to understand the current internal resources and capabilities in its preparedness for servicing their target customer in Malaysia local market. We will write a custom essay sample on Service Marketing Management or any similar topic only for you Order Now The finding of issue status as, overall and major issues of the company as below, Overall Camp Five are current in high-end customer focus and in fact the majority of regular climbers are not in the high-end categories. Although the facility and technology is excellent advance compare to others competitors, the price of service has clearly show it is unaffordable to the middle class, therefore that is lack of daily head counts. The major problem is lacking of promotion, Camp Five current uses the strategy of word-of-mouth, as per research 100% of interviewee get the know Camp Five as from friends-to-friends referral only, many other promotions shall be implemented as to improve on the performance will be shown in TOW analysis in this assignment. TITLE PAGE Contents TITLE PAGE1 EXECUTIVE SUMMARY2 1. 0 PURPOSE OF REPORT4 2. 0 THE INTRODUCTION4 3. 0 TARGET CUSTOMER7 4. 0 EXTERNAL ANALYSIS8 5. 0 INTERNAL ANALYSIS12 6. 0Service Quality Analysis13 7. 0 SWOT ANALYSIS16 8. 0 TOW17 9. 0 CONCLUSION19 10. 0 LIST OF REFERANCE19 1 APENDIX –SURVEY FORM21 How Do You Rate Your Climbing? 22 1. 0 PURPOSE OF REPORT (222words) This is a continuous of audit report of Camp Five Sdn Bhd, The purpose of this report is to present the service quality from organization perspective and customer perspective point of view in delivering and receiving the service in service marketing aspect. The elements covers include the internal external analysis of organization, gap between the customer’s perception and expectation. Those factors will influence on to the organization and its services from the gym toward the end consumer directly or indirectly. It is to help the organization to understand more about their customer and positive of new customer. Same time the current marketing promotion plan must be implementing in an effective way on it services quality ; reach the company targeted headcount for the gym. Scope of report, this report will cover the analysis in phase one, the sources of the report is based on some level of internet resources, but mostly is from interview with customers and my friends as the employee which is working in the company as manger positions. The recommendation of this service marketing audit will be done in phase two of the following of this report. The monitoring of service will be from time to time based and this marketing service audit report accuracy credibility will remain valid for the next six month period. 2. 0 THE INTRODUCTION – OVERVIEW OF THE SERVICE ORGANIZATION (335words) 2. 1 Brief Background Camp Five is a place provides training and a place for training, working out and meets new friends. It is facilitated with climbing wall, cafe, Pro shop, high technology shower, kid place area and inspectorial training programs. Training program is designed for children, beginners, leisure and advance climber or people can come for Yoga classes too. The climbing gym is operating under Switzerland management. The wall was built by climbing wall BLOCX Sdn Bhd, which is the partnership company with Camp Five, Blocx’s current major project are building and developing rock climbing wall around Asia region, they head quarter is located in Oberwil Switzerland, the other office is located New Mexico America, Colombia South America and Shah Alam Malaysia. Camp Five Sdn Bhd started its operation since 2005 in Malaysia, located inside famous landmark shopping center of Kuala Lumpur – The One Utama Shopping Complex. The internal gym’s environment is housed in 10m high air-conditioned glass tower, a-state-of-the-art climbing facility inside a shopping center, next to major business suite like TV3 and IBM office, Hotel, colleges and international schools like KDU and KBU, hotel and the high end household area. For first time customer, it is a must to join the climbing class they need to pass on climber safety examination and If you are first time in this gym customer need to pass personal climbing skill testing section is needed before customer are able to check-in and use for the service. 2. 2 The Service Blue Print The steps of servicing process of Camp Five has provided as per below (Regular Customer) Regular Customer Steps of Blueprint – Camp Five | Step 1| Customer Arrived to gym | Step 8| Interact with friends ; start to climb| Step 2| Registration | Step 9| Trainer provide training| Step 3| Check in, payment and rental of gears | Step 10| Customer received training| Step 4| Collect entrance fee and drop the member card | Step 11| Take beg from lock, shower and change attire| Step 5| Updates system with payment | Step 12| Return the member card ; collect rented gears| Step 6| Change attire and keep beg at locker| Step 13| Collect member card and process check out| Step 7| Put on climbing gears| Step 14| Customer leaving the gym| The servicing blueprint of Camp Five has provided as per below (Regular ; New customers) It is content with 14 steps of service blueprint for regular and new customers with the service supports, support process, back stage, on stage and customer action show. 2. 3 The Marketing Mix 7’Ps According to Kotabe and Helsen (2011, p332) companies can pursue three global strategies to penetrate foreign market, which is product extension, product adaptation and product invention. THE MARKETING MIX FOR CAMP FIVE SERVICES | Product | Climbing gym, Yoga class, Climbing training, Corporate team building, Sales of climbing gear, Rental of gear| Place | Outlet location- Gym center| Promotion | Membership fees discount, Training course discount, Selected item discount via Internet, Face-to-face, Facebook. | Pricing | High price for per entry; Average price for membership 3 month-1 year. People | Student, Professional climber, Leisure climber, Working Adult, House wife, Children, Trainer| Physical Evidence | Innovative design, Well maintain of climbing equipment, Tidy uniform, Membership cards, Clean and advance washroom. | Processes| From they enter the gym to exiting the gym. Fast payment process, Paid before entered, Simple check in process, High customer involvement, Well of training flows. | 3. 0 TARGET CUSTOMER (116words) The type of target customer is sports oriented they maybe experience climber, leisure climber and explorer. This is Malaysian or non-Malaysia, working, living and studying within 15km from Bandar Utama area, male 50% and female 50% with the minimum earning of salary RM4000 to RM20,000 with some western culture background. Camp Five’s targeted customer can be separated into the following groups, 1. Student 2. Foreign Resident 1. Working Adult 1. Corporate School Group| Description| 1| Student| Majority are from 15-25 years old, young male and female. Foreign students who follow their family came and living in Malaysia or coming in alone with the purpose of further educations. As financial supported by their parents with background mostly associated with high-end society, therefore cultural is more open to adventure sports with more buying power for entertainment good. | 2| Foreign Resident| Work migration under the foreign resident, coming in and working here as temporary for certain project for 1-5 years, with very high income on average at lease RM 20,000 or more per month. Seeking for high quality lifestyle with high purchasing power, Caucasian or Asia came from high-technology’s country. 3| Working Adult | Locate Malaysian customer, working, living or studying around Petaling Jaya or KL area. In average a working person with personal income of minimum RM4000, male or female with high education level, outgoing personality and like sport. | 4| Corporate ; School| Group customer is those will like to come for as a company or schools event targeted for corporate team building function is not a routine activity. | Table 3a In the hierarchy of effect model, customer was visit to this gym are experiential influence on behavior. Affect – Behavior – Cognitive. First come from their feeling want to try this climbing experience, and then they took action to climb lastly learning process. 4. 0 EXTERNAL ANALYSIS 4. 1 PESTAL ANALYSIS OF CAMP FIVE (290words) A PESTEL Analysis of Camp Five Sdn Bhd, this model is designed measure on the macro-environment could effect on the organization. Includes with Political, Economic, Social, Technical Environmental and Legal issue, on average social issue carries the most weight in the climbing gym industrial, due to it is an experiential goods and services. Factor| Includes:| Political| Change trading rules, tax, change in government. | Economic| Interest rates, exchange rates, national income, inflation| Social| Ageing population, attitudes to work, income distribution, customer taste, education levels, migration flow and working hours of customer| Technological| Innovation, new product development, rate of technological obsolescence, safety drinking water system, online advertising| Environmental| Reduce use of paper, encourage cotton towel, global warming, environmental issues| Legal| e. g. competition law, health and safety, employment law, business law| Table 4a DETAIL OF PESTEL ANALYSIS IN CHART | Political Factors| Change in trading rules, Camp Five it is owe by a Sweden Company may influence the business trading terms. Tax, the rate will change in rock climbing product and equipment, all climbing equipment is imported good. If government is not stable company may re-locate in the investment in other part of SE Asia. | Economy Factors| Exchange rates will influence of company income, because company HQ is in Europe. National incomes and unemployment rate, determinate customer willingness to spend on leisure product like gym servicing. Inflation rate will influence on the wages of staff and operation expense, exchange rate of equipment, due to the product are all imported, when Euro and Dollar price down. | Social Factors| Customer change in taste in switching of interest in this gym, aging of society, if this city gets older than the target group (aged of 14-45) will the target customer group will get smaller. Education and income level increases, people tent to concern more with health issue and increase in working-out in gym. If working hours increase the number member able to visit at week days will decrease. Migration flows increases; our customer will increase, and due to climbing sport is more popular in foreign country. | Technology Factors| The uses and for sales climbing devices and equipment is important product in our Pro-Shop, and the technology being use to with in the gym, free Wi-Fi connection, fully air-conditions, high technology shower systems, water filler give customer with a confinable gym environment as well as the auto- belaying device, customer can still climb while waiting for their buddies arrived. | Legal Factors| Climbing environment is designed with anti-fire and safety pat material and cushions. It is always monitored by instruction eying around. Safety training and handbook ensure all customers understand the safety rules in the climbing gym and rules of use climbing equipment. Employment rules follow as per Malaysia government guideline in employment handbook. Camp Five apply Malaysia Law system where the mother company from Sweden applies EU law. | Environmental Factors| Encourage customer and staff reduces on use of plastic water bottom and encouraging drinking in refilled directly from pipe, recycle bin services is provided. Encourage customer to use cotton towel in the gym and cafe instant of paper. Weather change, determines people likeness to climbing indoor or outdoor the day and the location, easy access to gym. | Table 4b 4. 2 Porter Five Forces of Macro Environmental Analysis The use for porter five forces analysis is the measure the threat within the competitor and business. The key rating system have been applied as per following, Key Rating System (1. Very Poor, 2. Poor, 3. Neutral, 4. Good, 5. Very Good) The Rating System Porter 5 Forces of Camp Five| 5 Forces| Camp Five| Cyberjaya Adventure | Mad Monkey| 1. Existing rivalry | 3| 3| 2| 2. New entering | 3| 2| 1| . B. P of Buyer| 5| 3| 3| 4. Threat Substitute| 5| 3| 2| 5. B. P of Suppliers | 3| 4| 2| Total| 19| 15| 10| | | | | | Rating System: very poor-1 ; very good- 5 | Table 4b The detail of Porter Five Forces will be explained as per below chart (4c) Porter’s Five Forces of Competitive Position | | | | | | | 2. New entering | | | Medium there is the only gym within 20km from the resident, technology is in way advance than other, due to the built cost is high, but competitor can built in cheaper gym with lower cost. | | 5. Bargaining Power of Supplier | | | | 3. Bargaining Power of Buyer | | | 1. Existing Rivalry | | | Medium, the product has substitutes and minimal switching costs, which result in low competitive pressures in the supply side. | | | at the medium stage, although the quality and service is very good but there is still many customer prefer to go for low price choice lead to high degree of differentiation, therefore can be competitive. | | Buyer low stage the high end customer will preferred to purchase with receiving the best quality of service than switching to look for other alternative. | | | | | | | 4. Threat Substitute | | | Low level, as the product is similar but the quality of facility and lifestyle is unlikely to be change by it taste. | | Table 4c 4. 3 Industry Analysis Due to this is a experiential goods in terms of economy and political will influence on change in it price, the long run of bargaining power with buyer and supplier are at every low risk, only seeing the possibility of new gym within this area can be compete with Camp Five but the possibility is still low, high chance of customer may lost interest and less visiting, due to friends, time of work and other reason. . 4 Customer Analysis The collection of data from customer analysis is conducted in face-to-face interview and survey format, it is target to understand the customer needs and current marketing trends towards satisfaction measuring in the climbing gym environment by service provided located with Klang Valley area. 4. 5 Competitor Analysis Major competitor rock climbing gym within Malaysia, provided cli mbing service to rock climber, will be cyberjaya adventure center in Cyber Jaya, Mad Monkey indoor bouldering center in Wangsa Maju, Shah Alam outdoor adventure in Shah Alam and The factory climbing gym in Subang Jaya. They provide service like top-rope climbing, bouldering wall, travels walls and lead wall climbing, however only Camp Five and Cyber Jaya Adventure was able to provide all the service in one center. The price as quality show as below, 5. 0 INTERNAL ANALYSIS 5. 1 Resource Competency Analysis The uniqueness of Camp Five has believed in providing the best environment and the best service in Asia, with high quality level of modern lifestyle and beauty of sports. And all employees in any position and time are responsible to customer safety first, staff must take action to help and remain ensuring the individual safeness in climbing environment. 5. 2 Share Holders Analysis The matrix below shown in table below is applied to show the internal and external stakeholders that have direct or indirect impact on the growth of the business. | Importance of stakeholder | | High | Low | Influence of stakeholder | High | Key group | Silent group | | | Partners | Government – Ministry of Environment | | | Management, | | | Shareholders |   | | | New investor |   | | Low | Vocal Group | Irrelevant group | | | Employees | Individual customers | | | Marketing teams | Contractor | | | Agents, | Cleaner | | | Distributors |   | Table 5a– Stakeholder Analysis | The key groups are partners, management, other shareholders and new investor. The customer groups are the key to the survival of the business. The faster the target market will turn i nto royal customer, gym can sustain and growth in its business operation and provides in positive growth. 5. Performance Analysis Current the sales of the organization is the low head count especially in low season like long public holiday times, although we have a big number of members but however they are non-actives, the targeted market share of customer group has not been achieved, overall survive on the long term membership customer which sign up for 6month-1 years membership. That could count on average of 40% of total business. The others revenue are selling on climbing equipment, team building outdoor projects for groups and climb pays per entrance. . 0Service Quality Analysis (298words) To measure the service quality of Camp Five I have provided the analysis based on face-to-face survey with interviewee with purchasing experience in Camp Five Climbing Gym, the analysis result show as below. (The full version of service survey form is reference in the appendix) The SERQUAL M odel analysis will based on question 3-15 only, show as per below, SERQUAL Model of Service Survey Q| Survey Questions | 1| 2| 3| 4| 5| Q being answers| Total score| No. f Interviewee| Means| 1| First time to this gym|   | 60|   |   |   | 600| n/a| 60| n/a| 2| How do you know this Gym|   | 60|   |   |   | 600| n/a| 60| n/a| Rate you overall experience (Scoring System data are serve for the GAP analysis)| 3| Were you server – Courteous? (If No-1, Yes- 5)| |   |   |   | 60| 60| 300| 60| 5| 4| Were you server -Informative? (If No-1, Yes -5)| 20|   |   |   | 40| 60| 260| 60| 3. 7| 5| Rate of total expectation |   |   |   | 60|   | 60| 240| 60| 4| 6| Staff helpfulness |   |   | 10| 40| 10| 60| 240| 60| 4| 7| The price of entrance fees| 20| 10| 20| 10|   | 60| 140| 60| 2. | 8| The attribute of the gym |   |   | 10| 40| 10| 60| 240| 60| 4| 9| Varieties of climb|   |   | 10| 40| 10| 60| 240| 60| 4| 10| Convenience of this location|   |   |   | 40| 20| 60| 260| 60| 4. 3| 11| Clean |   |   | 10| 20| 30| 60| 260| 60| 4. 3| 12| Environment safety|   |   |   | 40| 20| 60| 260| 60| 4. 3| 13| Training experience |   | 10|   | 10|   | 20| 60| 60| 3| 14| Quality gear for rent|   | 10| 20| 10|   | 40| 120| 60| 4| 15| Rate over climb experience|   |   |   | 50| 10| 60| 250| 60| 4. 2| Personal particulars | 16| Gender| 20| 40|   | 60| The details of this survey are provided in survey form on appendix at last page of this report. 17| Age|   |   | 20| 30| 10| 60| | 18| Monthly Income group |   |   |   | 50| 10| 60| | 19| Frequency of visiting| 40|   | 10| 10|   | 60| | 20| Plan to join membership | 30| 10|   |   |   | 40| | 21| Already member? | 30| 30|   |   |   | 60| | 21A| Which member plan? | 10|   |   | 10| 10| 30| | Table 6a As per the rating system and survey 100% of customer gets to know about this gym by friends’ referral, as per survey the promot ion is not strange enough in its attraction to new walk in customer. QUOTA SAMPLING QUOTA SAMPLING | Race | No. Survey | % | Chinese | Male | 8| 13%| Female | 12| 20%| Malay | Male | 5| 8%| | Female | 5| 8%| Indian | Male | 2| 3%| | Female | 2| 3%| Forigner | Male | 13| 22%| | Female | 13| 22%| Total | 60| 100%| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | Table 6b| | | | As per quota sampling analysis shows that the 34%Chinese, 16% Malay, 6% Indian and 44% Foreigner participant in the survey analysis. Overall customer were being serve courteous in scoring at the highest at 5, and the price of entrance fees score at the lowest at 2. only. Interpreted the staff has a good relationship and treated customer as very important, but however the price is disappointing from customer’s point of view. GAP ANALYSIS CUSTOMER PERCEPTION ; EXPECTATION ANALYSIS | Provider Gap | Customer Expectation | Custom er Perception | GAP | Listening Gap | 4 | 3 | (1)| Service Design and Standards Gap | 4 | 4 | 0 | Service Performance Gap | 4 | 1 | (3)| Communication Gap | 5 | 5 | 0 | Total| 17| 13| -4| | | | | | Dis-confirmation GAP: Low-1, High-5 | Table 6c – Disconfirmation Gap As Disconfirmation model, as in the GAP model table shows in total of -4 dis confirmation Gap between customer perception and expectations. Overall they score the highest gap -3 of performance gap, operation staff need to improves on its service performance skills in term of the cleanness of toilet, change in water filler, repairing of rental climbing equipment, quality of training and redesign the current price package. The communication and listening wish is very good scored at 0 gap means the customer is very satisfied with the current communication service of employee. . 0 SWOT ANALYSIS (242words) As per chart, show CAMP FIVE has more advantage in strengths and opportunity as compare to the weakness and treats; it has shown a positive growth in the future. The further explanation will be shown as below. Strengths | Weakness | High in technology | To pricy | Strong employee capital | High operation expensive | Largest climbing gym in Asia | Limit to a small customer group from int erests | Convenience of location |   | Good environment |   | Opportunity | Treats    | Expend to new customer via more promotion | Product substitution | Give FOC test climb section and tight-up promote | Change of customer taste | Tight up with government | Low season | International and locate competition |   | Table 7a SWOT ANALYSIS IN DETAILS | Strengths| The strengths of Camp five they provides high technologies in wall climbing technologies following the latest and most up-dated as Europe standard, they’re the largest gym also the best climbing in Malaysia, further Malaysia Climbing Campion is working under Camp Five, all others is also professional certified training by UIAA. They are 10,000 square feet with located inside a shopping hall, gives customer all connivances, right in the middle of city. | Weakness| Price is too high for medium end climber or either some student which have time to come as compare to the others gym is about 25-40% higher than other like PutraJaya adventure and Mad Monkey gym, although they does not have the same location advantage. High operation cost, due to the rental, hiring of employee w ith design maintain and operating, they also have small customer group with attracted to this sports. Opportunity| Customer group can be increase into varies of group including, student, working, employee and government, open new market, increase in brand royalty and awareness. Increase in open competition number of event for member’s link with international, tight up with UIAA| Treats| Customer may change in interest of climbing, low season people prefer going for holiday, change location to climb. | Table 7b 8. 0 TOW TOWS (50words) A TOW Analysis to the advance of SWOT to specific the elements of service marketing address Intangibility, perishability, co-production, customer contact people, physical evidence using â€Å"Strength and Opportunity†, â€Å"Weaknesses and Opportunity†, â€Å"Strength and Threat†, lastly â€Å"Weaknesses and Threat (WT)† exhibiting as per followings. | INTERNAL STRENGTHS | INTERNAL WEAKNESS | | 1. High in technology 2. Strong employee capital 3. Largest climbing gym in Asia 4. Convenience of location 5. Good environment | 1. To pricy 2. High operation expensive 3. Limit to a small customer group from interests | EXTERNAL OPPRTUNITIES | SO: STRATEGIES | WO: STRATEGIES | 1. Give FOC test climb section and tight-up promote 2. Tight up with government 3. International and locate competition | 1. Increase on marketing tight up with government project. 2. Tight up with more international competition host in Camp 5 3. Create more events and create awareness through press and news. 4. Get free climb section with event tight up with mall. 5. Advertise in Asia Climbing magazine. | 1. Re-structure the price 2. Increase the sales volume after to co-operate rate, eg. IBM, One World Hotel staff and tourist discount rate, increase customer group. 3. Promote in tourism Malaysia. 4. Reduces on the use on electricity saving operation cost. 5. Attract external customer to try rock climbing | EXTERNAL THREAT | ST: STRATEGIES | WT: STRATEGIES | 1. Product substitution 2. Change of customer taste 3. Low season | 1. Increase in brand royalty 2. Arrange more activity to get member together again 3. Give special promotion at low season/ week days . Target more office people and encourage them to come after office hours. | 1. Avoid too much promotion rules in joining the membership 2. Promote friends-friends or buy one get one member free to crease interest of new members. 3. Let people enjoy this place more than other gym 4. Promote gym member switching discount or give 3 hours free personal training. | Table 8a Strength and Opportunity (SO) – By increase project from different dimension, attract more opportunity and take advantage of the good location. Increase events example: in 2006 the World Cup Europe climber from UIAA attends to climbing during preparation for competition includes with national climbing team from Italy, France, Austria, Slovenia, Spain, Switzerland, and Germany etc. Weaknesses and Opportunity (WO) – Make adjustment to the price and open up new market group like one world hotel tourist discount or business discount, VISA card member promotions, one-card member test climb section, promote the selling hardness in Point-to point exchange gift credit card promotion. Strength and Threat (ST) – Use event to increase the brand royalty to passed , current and future customers. Target more people from the office around the gym to come, make road show to promote the gym and facilities. Weaknesses and Threat (WT) – Try to make the promotion easy for customer to purchase try to avoid many Purchase to Purchase rules, try to give customer benefit able and interesting, when the headcount reaches the target (set a target) than cut of the special promotion and keep the regular promotion just to keep the royalty customers. 9. 0 CONCLUSION (215words) This report concludes that Camp Five is good place to youth people to work-out and meet new friends, Camp Five has the great quality and it is very suitable for the Malaysian marketing in it expansion. However in total they are lack of awareness, as rock climbing is still a very new sport for Malaysia as compare to the west, therefore promotion is an essential. Overall customer has a good rating with the service provided by Camp Five but however due to the other competitor in the marketing has some influence on customer perspective therefore the building the brand and royalty customer with in the climbing network is important. Customer overall has a high interest in rock climbing and I can see they are quite royal to the interest, but due to the most majority of climbing is in the low-middle end, rating of customer the price over is too high and not expectable by most long term climber, they will prefer to seek for other alternative to climb although the location may not be as convenience. Camp Five should take customer in as lower price and get more royalty customer, focus on headcount is not important, however the suggestion for Camp Five will be presented in phase 2 of the assignment. 0. 0 LIST OF REFERANCE Company Research 1. Camp Five Sdn Bhd 2012, viewed 31 July 2012, ;http://camp5. com/; 2. BLOCX Sdn Bhd 2012, viewed 30 July 2012, ;http://www. blocx. com/projects/camp5. html ; 3. Alpine 2012, viewed 2 Aug 2012, ;http://amga. com/programs/alpine_AGE. php; 4. UIAA 2012, viewed 21Aug2012, ;www. theuiaa. org/; PESTEL Analysis 5. PESTEL analysis of the macro-environment by Oxford University Press. 2007, viewed 31 Jul 2012, ;http://www. oup. com/uk/orc/bin/9780199296378/01student/additional/page_12. htm; 6. PESTLE analysis history and application by CIPD. Retrieved Nov 2010, viewed 30 Jul 2012, ; http://rapidbi. com/the-pestle-analysis-tool/; Blue Print 7. Kotler,P,Brown, L, Adams,S ; Armstrong, G2004, Marketing, 6th edn, Pearson Education, Australia 8. Shostack, GL 1992, ‘Understanding services through blueprinting’, in T Swartz, D Brown ; S Brown(eds), Advances in services marketing and management, vol. 1,JAI Press, 9. Greenwich, CT, pp. 75-90. 10. Dr C. Thomas Oliva(2012), Basic blueprint reading and sketching 50 th edn, Thomas Delmar. 11. Newell Frederich(1926), customer relationship management in the new era of internal marketing, New York, London: McGraw-Hill, 2000 12. Valarie A. Zeithaml, Mary Jo Bitner and Dawayne Gremler (2008), Service Marketing Integrating customer focus across the firm 5th ed. Service Marketing 13. Christopher Lovelock and Jochen Wirtz (2011), Services Marketing – People, Technology, Strategy. 7th ed. , Upper Saddle River, New Jersey: Prentice Hall Porter’s Model 14. Chapman, A 2004-2009, Porter’s Five Forces Model, BusinessBalls. com, Leicester, England, viewed 19 August 2011, ;http://www. usinessballs. com/portersfiveforcesofcompetition. htm; Others 15. CIA 2012, The worldfact book, viewed 10 Aug 2012, ;https://www. cia. gov/library/publications/the-world-factbook; 16. Konopka, G. (1973) â€Å"Requirements for Healthy Development of Adolescent Youth†, Adolescence. VIII(31), p. 24. 17. Thomas, A. (2003) â€Å"Psychology of Adolescents†, Self-Concept, Weight Issues and Body Image in Children and Adolescents, p. 88 11 APENDIX –SURVEY FORM A survey forms has attach as the result outcome of interview with Camp Five’s customer. CAMP 5 THE LARGEST IN ASIA How Do You Rate Your Climbing? We are committed to providing you with the best climbing experience possible, so we welcome your comments. Please fill out this questionnaire and place it in the box in our check-out reception counter. Thank you! Are you a first time coming to this climbing gym? YesNo How do you know about this climbing gym? AdsReferralOnline/LearnOthers Website from Vision Please specify: __________________ * * How do rate the total expectation with us, please rate as per below†¦. The reliability of the staff 12345 DisappointingExceptional The willingness the staff – Helpfulness or friendliness 12345 DisappointingExceptional Was you serve†¦ Courteous? Informative? YesNoYesNo The price of entrance fees. 12345 DisappointingExceptional The attribute of the gym – Does the climbing level fits you? 12345 DisappointingExceptional Your favorite climbing level is ________________ (FRANCH or USA) Is there enough variety of climb. 12345 DisappointingExceptional Please rate the connivance of this location? 12345 DisappointingExceptional CAMP 5 THE LARGEST IN ASIA How Do You Rate Your Climbing? We are committed to providing you with the best climbing experience possible, so we welcome your comments. Please fill out this questionnaire and place it in the box in our check-out reception counter. Thank you! Are you a first time coming to this climbing gym? YesNo How do you know about this climbing gym? AdsReferralOnline/LearnOthers Website from Vision Please specify: __________________ * * How do rate the total expectation with us, please rate as per below†¦. The reliability of the staff 12345 DisappointingExceptional The willingness the staff – Helpfulness or friendliness 12345 DisappointingExceptional Was you serve†¦ Courteous? Informative? YesNoYesNo The price of entrance fees. 12345 DisappointingExceptional The attribute of the gym – Does the climbing level fits you? 12345 DisappointingExceptional Your favorite climbing level is ________________ (FRANCH or USA) Is there enough variety of climb. 12345 DisappointingExceptional Please rate the connivance of this location? 12345 DisappointingExceptional Was our gym clean? 12345 DisappointingExceptional Safety of environment and climbing area? * * 12345 * Disappointing Exceptional Please rate your overall training experience. (If any) 12345 DisappointingExceptional Name of course ______________________ Please rate the quality of gears. If any) 12345 DisappointingExceptional Please rate your overall climbing experience. 12345 DisappointingExceptional Personal particulars Please be assure as this particular will only be analysis on a positive bases as for the profiling and not for individual use, be assure those details will not be use for another purpose. Gender Male Female Age 15 and 15-20 21-3031-4040 and Bel ow More Monthly Income Student 20002000- 4001- 6000 or No Income or lower 4000 6000 higher How frequently do you visit our gym? -5 times per month 1-2 times per month Once every 2 months Other Do you plan to join to our gym’s membership? Yes No You already have the membership? Yes No ? 10pass 3mths6mths12mths 12mths (Prepaid) (Installment) Was our gym clean? 12345 DisappointingExceptional Safety of environment and climbing area? * * 12345 * Disappointing Exceptional Please rate your overall training experience. (If any) 12345 DisappointingExceptional Name of course ______________________ Please rate the quality of gears. (If any) 12345 DisappointingExceptional Please rate your overall climbing experience. 12345 DisappointingExceptional Personal particulars Please be assure as this particular will only be analysis on a positive bases as for the profiling and not for individual use, be assure those details will not be use for another purpose. Gender Male Female Age 15 and 15-20 21-3031-4040 and Below More Monthly Income Student 20002000- 4001- 6000 or No Income or lower 4000 6000 higher How frequently do you visit our gym? -5 times per month 1-2 times per month Once every 2 months Other Do you plan to join to our gym’s membership? Yes No You already have the membership? Yes No ? 10pass 3mths6mths12mths 12mths (Prepaid) (Installment) * Would you recommend our climbing gym to a friend? Why, or why not? * How might we have made it more memorable to you? What training course did you taken? How is your experience? ( if any) * Please share any additional comments or suggestions. Camp 5 Climbing Gym Camp Five Sdn bhd EZ501, 5th Floor, 1 Utama Shopping Centre Bandar Utama, 47800, Selangor, Malaysia Phone (603) 77260420/410 Fax (603) 77260210 http://www. camp5. com climb@camp5. com * Would you recommend our climbing gym to a friend? Why, or why not? * How might we have made it more memorable to you? What training course did you taken? How is your experience? ( if any) * Please share any additional comments or suggestions. Camp 5 Climbing Gym Camp Five Sdn bhd EZ501, 5th Floor, 1 Utama Shopping Centre Bandar Utama, 47800, Selangor, Malaysia Phone (603) 77260420/410 Fax (603) 77260210 http://www. camp5. com climb@camp5. com How to cite Service Marketing Management, Papers

Philosophy Research Proposal Essay Example

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